Digital Marketing Specialist

Location: Rājkot

Company Description
Drlogy creates a unified healthcare platform for patients, professionals, and practices to access services anytime and anywhere. The platform offers features like quick health record storage, fitness activity tracking, and access to verified healthcare professionals. We help practices enhance patient relationships and improve efficiency with tools such as online appointments and practice management. Drlogy is committed to providing verified, trusted, and affordable healthcare services while ensuring personal information security.

Our team believes in collective success and works hard to improve the healthcare experience for all.

Role Description
This is a full-time on-site role for a Digital Marketing Executive located in Rajkot. The Digital Marketing Executive will be responsible for planning and executing marketing campaigns, managing social media platforms, creating web content, analyzing web performance, and communicating effectively with team members. Daily tasks include developing and implementing marketing strategies, optimizing content for SEO, and using web analytics tools to track the success of campaigns.

Qualifications
Marketing and Social Media Marketing skills
Strong Communication and Web Content Writing abilities
Proficiency in Web Analytics tools
Excellent organizational and time management skills
Ability to work collaboratively in a team environment

Experience with healthcare industry marketing is a plus
Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities
1. Strategy Development
Develop and implement digital marketing strategies to achieve business goals and objectives.
Align strategies with overall business and sales objectives.
2. Campaign Management
Plan, execute, and optimize online marketing campaigns across channels such as SEO, SEM, social media, and display ads.
Track campaign performance and make data-driven improvements.
3. Content Creation and Management
Oversee the creation, publishing, and distribution of engaging content (blogs, videos, infographics, social media posts, etc.).
Ensure all content aligns with brand voice and SEO standards.
4. Analytics and Reporting
Monitor and analyze the performance of campaigns using tools like Google Analytics, Search Console, and Ads Manager.
Provide detailed reports and actionable insights to management.
5. Budget Management
Manage the digital marketing budget effectively.
Ensure cost efficiency and maximize ROI on all campaigns.
6. SEO and SEM
Optimize website structure, landing pages, and content to improve organic rankings.
Plan, manage, and monitor paid search campaigns (Google Ads, Bing Ads, etc.).
7. Social Media Management
Develop and manage the company's social media presence on platforms like Facebook, Instagram, Linked In, Twitter, and You Tube.
Increase engagement, followers, and conversions through organic and paid campaigns.
8. Email Marketing
Plan and execute personalized email marketing campaigns.
Build and maintain segmented mailing lists for lead nurturing and customer engagement.
9. Team Leadership
Lead, train, and mentor the digital marketing team.
Foster collaboration, innovation, and continuous improvement.
10. Stakeholder Collaboration
Work closely with sales, product, and customer success teams to align marketing efforts.
Support cross-department initiatives with digital campaigns.
11. Market Research and Analysis
Conduct research to identify market trends, competitor strategies, and customer insights.
Recommend innovative ideas to maintain a competitive advantage.
12. Compliance and Best Practices
Ensure all digital marketing activities comply with legal, ethical, and industry standards.
Stay updated with evolving digital marketing tools, algorithms, and trends.