SEO Specialist –B2B & Technical SEO

Location: Mohali

Job Title:

SEO Specialist (3+ Years Experience) – B2B & Technical SEO

Contract:

Full-time.
Work mode:  Rotational: on and off site (Jordan & India)

Work location:

Amman, Jordan & India.

THE JOB LOCATION INITIALLY WILL BE IN AMMAN, JORDAN. THE JOB REQUIRES VALID PASSPORT HOLDERS WHO CAN TRAVEL IMMEDIATELY (within 2-3 days) AND WORK ON-SITE.

Role Objective:
Own and execute SEO for , a Global B2B Trade Operating System, with the goal of:
Making GOGLO’s product, web URLs, and trade entities rank for anything related to global trade search — across Google and AI-driven search engines.

This role is execution-heavy and requires technical, analytical, and systems-level SEO expertise, not blog writing.

Core Responsibilities (What You Will Do)

1.
Product & URL Ranking Execution
Push GOGLO product pages, feature pages, RFQ pages, and entity URLs to rank for trade-related buyer intent searches
Ensure Google understands GOGLO as a product and platform, not a content site
Own:

· Search Console indexing, coverage, enhancements

· URL structure optimization for discoverability

· Canonicalization, crawl paths, sitemap strategies

Improve rankings for:

· Product + country

· Buyer / supplier discovery

· RFQ and sourcing queries

· Trade intelligence–related searches

2.
Technical SEO & Site Health

Perform full technical SEO audits and ongoing monitoring:

· Core Web Vitals

· Crawl budget usage

· Index bloat detection

· JavaScript rendering issues

Work with engineering on:

· SSR / rendering optimizations

· Page speed improvements

· Clean URL and pagination handling

Manage index control:
Block non-value pages
Promote revenue-driving URLs

3  . Search Experimentation & A/B Testing

Design and execute SEO A/B tests:

· Title & meta experiments

· Page layout and content block testing

· Internal linking variations

Use tools like:

· SEOTesting / GSC experiments

· GA4 event tracking

Apply statistical significance testing:

· Hypothesis definition

· Control vs variant analysis

· Confidence interval interpretation
Translate test results into ranking and conversion gains

4. Data, Analytics & Performance Analysis

Analyze SEO performance using:

· Google Search Console

· GA4

· Log file analysis

· Heatmaps & behavior analytics
Track:

· Query → page → conversion paths

· URL-level performance

· Ranking impact of technical changes
Use data to prioritize:

· High-impact pages

· Indexing improvements

· Product visibility opportunities

5. AI & Modern Search Optimization
Optimize content and URLs for:

· Google AI Overviews

· ChatGPT, Perplexity, Gemini, Copilot
Ensure pages are:

· Structured

· Entity-rich

· Answer-oriented
Improve likelihood of product and brand mentions in AI-generated responses

Required Experience & Skills

Must Have

· 3+ years of hands-on SEO experience

· Strong technical SEO background

· Proven experience ranking product or platform URLs

· Experience with:

· Google Search Console

· GA4

· Crawl analysis tools

· Practical experience running SEO experiments & A/B tests

· Solid understanding of basic statistics:

· Hypothesis testing

· Statistical significance

· Trend vs noise detection