Digital Marketing Specialist; IT

Position: Digital Marketing Specialist (IT Sector)
Location: Bawāna

Extrovert Information Technology is seeking a Digital Marketing Executive with proven experience in the IT sector. The ideal candidate should have strong expertise in SEO, SEM, PPC campaigns, Google Ads, Social Media Marketing, and Content Strategy. You will be responsible for creating, managing, and optimizing digital marketing campaigns to drive traffic, generate leads, and improve brand visibility.

Responsibilities

Plan and execute digital marketing strategies to achieve business goals.
Manage and optimize Google Ads (Search, Display, Video, Remarketing) campaigns.
Handle PPC campaigns to ensure maximum ROI.
Drive SEO strategies (On-page, Off-page, Technical SEO) to improve rankings and organic traffic.
Manage Social Media Marketing (SMM) campaigns across platforms (Linked In, Facebook, Instagram, Twitter, etc. ).
Conduct keyword research, competitor analysis, and website audits for continuous improvement.
Collaborate with content writers and designers to develop engaging marketing content.
Track, measure, and report performance of all digital campaigns (using tools like Google Analytics, Google Search Console, etc. ).
Stay updated with the latest trends and best practices in digital marketing and the IT industry.

Requirments

Bachelor's degree in Marketing, Business, or a related field.
2-5 years of proven experience as a Digital Marketing Executive in an IT Firm.
Hands-on experience with Google Ads, PPC campaigns, SEO tools (SEMRush, Ahrefs, Moz), and social media platforms.
Strong knowledge of Google Analytics, Search Console, and Tag Manager.
Excellent understanding of lead generation strategies for IT services/products.
Creative mindset with strong analytical and problem-solving skills.
Ability to work in a fast-paced environment and meet deadlines.

This job was posted by Palak Sachdeva from Extrovert Information Technology.