Digital Marketing Specialist

Location: Prakāshamnagar

CHIREC INTERNATIONAL SCHOOL

CHIREC International is a leading K-12 school located in Hyderabad, India offering International Baccalaureate Diploma Programme (IBDP), Cambridge International Examinations (CIE) and Central Board of Secondary Education (CBSE). CHIREC was founded in 1989 by Founder-Director, Ratna Reddy as a summer camp that offered Programmes in fine arts, performing arts, computers, indoor and outdoor sports. Today, CHIREC is one of the premier educational institutions in the country for excellence in academics and co-curricular activities.

CHIREC's mission is to nurture the innate potential of its students to enable them to excel in whatever they choose. The school helps students to grow and evolve into open-minded, ethical and caring individuals who are focused and encouraged to set goals, attain them and exceed expectations. As a valued member of the Cognita global group, and recognized by respected educational bodies like the Council of International Schools (CIS) and the IB Organization, CHIREC International School is known for its exceptional quality of education.

About Cognita

At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they're starting from. And each and every one of our schools is unique too. We protect what's special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger.

We open their classrooms to the collective wisdom of over 100 schools in 16 countries, ensuring every child gets an education that's, quite literally, world class. It's an individual approach that empowers every school, teacher and student to focus on what they do best. And thrive.

Job Description

Align with departmental and organizational goals to achieve enrolment targets.

Develop campus and tactical campaigns and digital assets (e.g. landing page), to earn admission to qualified leads.

Track lead journey, to ensure maximum utilization and develop & deploy lead nurturing campaigns

Forecast and adhere to campaign and overall budgets

Develop and maintain data intelligence, that informs campaign management, and constant enhancement to achieve higher precision outreach

Build GTM to ensure brand objectives travel and resonate with all the TG segments.

Build programs dedicated to build brand positioning and enhanced brand image rooted in Results, Ranking, Placement and Student achievements

Oversee all aspects of digital marketing, including SEO/SEM, social media platforms & bios, online engagement, dynamics, potential collab opportunities, comments, reviews, and feedback.

Identify the latest trends and insights to optimise spending and performance. Evaluate emerging technologies and suggest adoption.

Maintain all assets, report and store them on One Drive in an organised manner

Manage and maintain the company's website, ensuring it is up-to-date, functional, and visually appealing, across devices. In line with our vision and mission statements, and adheres to our Brand/CI guidelines, tone and style

Lead the design and implementation of user-friendly interfaces and experiences, focusing on improving user satisfaction and engagement

Achieve high authority score, for higher SEO ranking

Ensure website and its content is AI optimised for higher AI brand advocacy

Work closely with various departments and stakeholders to ensure regular updating of information on web pages, and to gather feedback for scope for improvement

Collaborate with content creators to ensure website content is relevant, accurate, and optimized for SEO

Collaborate with other digital / tech assets (MCB, IC QUE) partners, to develop parent outreach channels

Regularly monitor website performance, analyse metrics, and implement improvements to enhance user experience and site functionality

Campaigns are monitored, and performance is measured, analysed, and reported against defined metrics with recommended corrective measures on a weekly basis.

Qualifications &

Experience:

Graduate/Post degree in marketing or a related field

Proven working…