Senior PPC Specialist; Pay Per Click

Position: Senior PPC Specialist (Pay Per Click)
Location: Mohali

Role Description
This is a full-time on-site role for a Senior PPC Specialist(Pay Per Click ) located in Sahibzada Ajit Singh Nagar. The  PPC Specialist  will be responsible for planning, managing, and optimizing PPC campaigns across various platforms to achieve the company's advertising goals. Day-to-day tasks will include keyword research, ad creation, monitoring campaign performance, adjusting bids and budgets, and preparing performance reports.

Collaboration with the marketing team will also be essential to ensure alignment with larger marketing strategies.

Qualifications
Expertise in PPC campaign management, including bidding strategies, ad targeting, and analytics.
Proficiency in platforms like Google Ads, Bing Ads, and social media advertising tools.
Strong skills in keyword research, performance analysis, and A/B testing.
Ability to use reporting tools, such as Google Analytics or similar, for data-driven decision-making.
Excellent organizational skills and the ability to work effectively in a team-oriented environment.
Strong analytical mindset and attention to detail.
Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Having certifications in Google Ads or similar platforms is a bonus.