Partnerships Manager Offline Marketing

Location: Mohali

Job Title:

Partnerships Manager – Offline Marketing

Experience:

3+ Years
Grade:  2/3
Industry:  EdTech / Overseas Education
Department:  Offline Marketing / Student Acquisition

Employment Type:

Full-Time

Work Schedule:

Monday to Saturday
Company

Location:

Mohali, Punjab
Work

Location:

North India

About Us Edvia.ai is an AI-powered overseas education platform under the Daltin Edu Group. We help students achieve their global education goals through technology-driven guidance, personalised counselling, and end-to-end support—without relying on traditional consultancy models. Role

Overview
We are seeking a dynamic and relationship-driven  Offline Marketing Manager – University & School Partnerships  to spearhead all ground-level marketing, outreach, and partnership initiatives.
This role is  100% offline-focused , responsible for increasing student enrolments, expanding institutional collaborations, and strengthening Edvia's presence across colleges, universities, and schools. The ideal candidate will have  3–6 years of experience  in offline student acquisition, institutional tie-ups, event marketing, or BTL campaigns within the education or EdTech industry.

Key Responsibilities
1. Institutional Partnerships (Core Responsibility)
Identify, approach, and secure partnerships with  colleges, universities, and schools .
Build long-term relationships with academic stakeholders, placement cells, and student community leaders.
Conduct presentations, counselling sessions, and brand introduction meetings at institutions.
2. Offline Student Acquisition & Outreach Activities
Plan and execute  seminars, workshops, orientation sessions , and micro-events for student recruitment.
Organise  canopy activities , info kiosks, counselling desks, and student interaction booths.
Represent Edvia at  education fairs, campus events, and offline promotional drives .
Track leads generated through offline channels and ensure smooth handover to the counselling team.
3. Territory & Campaign Management
Create a monthly territory-wise plan for institutional visits and outreach activities.
Increase brand presence in targeted regions (Punjab, Himachal, Haryana, Chandigarh, etc.).
Ensure all offline campaigns are completed within approved budgets and deliver targeted enrolments.
4. Brand Visibility & BTL Execution
Execute  BTL campaigns , posters, standees, banners, and campus branding plans.
Maintain brand consistency in all offline collaterals and promotional assets.
Identify high-footfall zones for student-focused activities.
5. Collaboration & Reporting
Coordinate with the digital marketing and design teams for offline creatives, brochures, banners, and event materials.
Prepare weekly/monthly reports on:
Partnerships built
Events conducted
Leads generated
Conversion performance
Provide on-ground insights to marketing leadership for strategic improvements.
6. Team & Vendor Management
Manage promoters, field executives, or temporary staff for events.
Handle local vendors for printing, venue arrangements, and event logistics.

Requirements
Bachelor's degree in Marketing, Business, Education, or a related field.
3–6 years of experience  in offline marketing, institutional tie-ups, field marketing, or education outreach.
Strong network and prior experience with  college/university partnerships .
Expertise in handling offline student acquisition campaigns and events.
Excellent communication, presentation, and negotiation skills.
Strong organisational and relationship-building abilities.
Ability to travel for institutional tie-ups, meetings and events.
Comfortable working in a target-driven and fast-paced environment.