B2B Manager - Events & Partnership

Location: Prakāshamnagar

At Suraasa, we are transforming the global teaching landscape by enabling teachers to upskill, grow, and find better career opportunities.
Manager – Events & B2B Growth  will lead  Suraasa's B2B expansion  by driving strategic events,
partnerships, and integrated marketing campaigns that connect with school leaders, policymakers,
and higher education decision-makers. This is a strategic and execution-heavy role, responsible for
conceptualising, promoting, and monetising education events, conferences, and forums that
generate high-quality leads and deliver measurable business outcomes. The individual will be
accountable for achieving a minimum 50x ROI through event-driven sales conversions.

Location:

Hyderabad

Key Accountability & Responsibilities
1. Strategy & Planning
Design an annual B2B marketing and events roadmap aligned with Suraasa's sales and brand objectives.
Identify key industry events, conferences, and leadership forums for participation or sponsorship.
Conceptualise proprietary Suraasa-branded summits, round tables, and leadership dialogues that enhance visibility and drive lead generation.
Align events with broader brand and thought-leadership campaigns.
2. Event Management & Execution
Plan, budget, and execute national and international events, including venue selection, logistics, vendor management, and on-ground branding.
Curate content themes, speaker panels, and session formats in collaboration with internal experts and partners.
Ensure end-to-end lead capture, data tracking, and post-event conversion via CRM (Hub Spot preferred).
Own and track event ROI, ensuring every initiative translates into qualified leads and sales outcomes.
3. Marketing & Promotions
Develop and execute integrated marketing campaigns (digital, social, email, print, PR) to maximise participation and visibility for each event.
Partner with the marketing team to design collaterals, videos, microsites, and social media campaigns that reinforce brand positioning.
Ensure pre-event buzz and post-event amplification through media coverage, content marketing, and digital storytelling.
Manage marketing budgets, media spends, and vendor relationships effectively.
Leverage Linked In and industry networks for influencer marketing and targeted outreach.
4. Partnerships & Alliances
Build and nurture strategic partnerships with school associations, educational boards, and EdTech collaborators.
Secure event sponsor ships and co-branded opportunities with industry stakeholders.
Represent Suraasa at events as a brand spokesperson and thought leader.
5. Revenue & ROI Ownership
Create measurable impact through lead generation, sales pipeline growth, and brand equity.
Drive a minimum 50x ROI through event-driven business and partnerships.
Analyse performance data to continuously optimise event, marketing, and sales alignment.
6. Leadership & Collaboration
Lead a cross-functional team of event coordinators, marketing executives, designers,
and external agencies.
Work closely with Sales, Product, and Brand teams to align messaging and ensure seamless follow-up.
Establish SOPs and scalable frameworks for B2B event marketing operations.
7. Sales & Strategy
Manage end-to-end sales cycle from lead generation to closure.
Build strong relationships with school leaders (principals, trustees, directors).
Convert VP's event strategy in alignment with VP.
Track pipeline health, maintain CRM dashboards, and report progress.
Partner with the operations team to ensure seamless onboarding of schools
Deliver monthly / quarterly revenue targets through new and repeat business
Maintain a strong, predictable sales pipeline with quality leads at each stage.
Continuously share competitive insights and customer feedback to improve offerings.

Key Performance Indicators (KPIs):
Number of events executed annually.
Event participation and engagement metrics.
Number of qualified B2B leads generated.
50x ROI through sales from leads generated.
Partnership and sponsorship revenue achieved.
Media coverage, brand reach, and digital impressions.

Why Join Us
Be part of a mission-driven company that's transforming the global teaching landscape.
Lead strategic events and partnerships that directly impact business growth and industry visibility.
Enjoy creative freedom to design and execute large-scale education forums and B2B initiatives.
Work with passionate educators, marketers, and leaders in a dynamic, growth focused environment.