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Copywriter

Job in Panjim, Goa, India
Listing for: IFB Industries Ltd
Full Time position
Listed on 2026-03-11
Job specializations:
  • Creative Arts/Media
    Content Writer / Copywriter, Creative Advertising / Marketing
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Creative Advertising / Marketing
Job Description & How to Apply Below
Location: Panjim

Job description
Job Overview:

Content/Copywriter, will be responsible for creating compelling and engaging written content across various platforms. From website copy and product descriptions to blog posts, email campaigns, and social media, they will play a key role in building and promoting our brand voice. Your writing will help drive customer engagement, enhance product awareness, and support our marketing and sales goals.

Key Responsibilities:

Write and Edit Copy:
Create clear, concise, and persuasive content for our website, product pages, blogs, newsletters, email campaigns, and social media.
Product Descriptions:
Write informative and SEO-optimized product descriptions that highlight key features and benefits to drive conversions.
SEO Writing:
Conduct keyword research and implement SEO best practices to ensure content ranks well on search engines and attracts organic traffic.
Brand Voice Consistency:
Maintain a consistent brand voice across all written content, ensuring it aligns with our mission, values, and customer expectations.

Cross-Functional Collaboration:

Work closely with product teams, designers, and other stakeholders to ensure content is aligned with product launches, promotions, and campaigns.
Content Proofreading & Editing:
Review and proofread content for accuracy, grammar, and style before publishing.

Qualifications:

Proven experience as a content writer, copywriter, or similar role in a marketing environment.
Strong portfolio showcasing writing samples, especially in consumer-facing content or the home appliances/consumer electronics industry.
Familiarity with SEO best practices and content optimization strategies.
Exceptional writing, editing, and proofreading skills.
Ability to translate complex product features into clear, engaging, and customer-friendly content.
Excellent time-management skills with the ability to handle multiple projects and meet deadlines.
Strong attention to detail and a passion for storytelling.
Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Experience with paid digital advertising copywriting (Google Ads, Facebook Ads, etc.) is a plus
Familiarity with content management systems (CMS), email marketing platforms, and social media tools is a plus.
Ready to relocate to Goa
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