Content Writer

Location: Bawāna

Alter is looking for a young, enthusiastic Content Writer who has a flair for writing and a basic understanding of digital advertising This role is ideal for someone who enjoys writing across different formats: social media posts, blogs, product descriptions, website content, and brand communication. Candidates with a background in advertising agencies or basic knowledge of how digital ads work will be preferred

Responsibilities

Write clear, engaging, and original content for:
Social media posts, Website and product pages, Blogs and articles, Advertisements, Brand campaigns
Assist in brainstorming content ideas with the creative and marketing teams.
Understand the brand tone and maintain consistency across all communication.
Create short scripts or concepts for reels/videos when needed.
Conduct basic category, competitor, and product research to support content creation.
Interest in D2C, baby care, or sustainability industries is a bonus.

Requirements

0-6 months of experience in content writing (internships are accepted).
Strong command of English with good grammar and vocabulary.
Ability to write in different conversational, informative, crisp, promotional styles.
Basic understanding of advertising/marketing concepts.
Familiarity with how digital ads work (Meta/Google) is a plus, but not mandatory.
Strong attention to detail and creativity.
Eager to learn and grow in a fast-moving D2C environment.

This job was posted by Sakshi Tyagi from Allter.