Ad Copywriter

Position: Performance Ad Copywriter
Location: Ernākulam

What You'll Do

Plan & Write Copy → Headlines, descriptions, and CTAs for Google Search Ads, Meta Ads, cover pics, and video callouts.
Collaborate on Creative → Provide hook lines and scripts for video ads, write impactful overlay text for creatives, and adapt messaging for different placements.
Monitor & Refresh → Review ad performance reports (CTR, engagement, conversions) and refresh underperforming ad variations with stronger angles.
Write for the Funnel: → Craft awareness-driven hooks for top-of-funnel ads and persuasive CTAs for remarketing/retargeting campaigns.
Coordinate with Designers & Video Team → Brief them quickly on creative swaps, ensuring copy and visuals stay aligned.

What We're Looking For

2–4 years of experience writing ad copy for digital campaigns (Google Ads, Meta Ads, or both).
A portfolio showing strong ad headlines, creative social media videos and scripts, CTAs, or creative concepts that performed well.
Ability to adapt tone and messaging for different brands and funnel stages.
Understanding of performance metrics (CTR, CPL, ROAS) and how copy impacts them.
Strong collaboration skills — you'll be working closely with designers, video editors, and media managers.

Immediate joiners will be preferred!