Marketing Manager Fading West Development

Fading West exists to build thriving and connected communities by reimagining the construction industry. Our vision is to eliminate the housing crisis for the workforce and the communities they serve. Our mission is to create attainable, high-quality, architecturally interesting, diverse communities for the workforce. To accomplish this, we fully integrate design, development, manufacturing, and construction in a single LEAN value stream.

• We Care for People
• We Hate Waste
• We Excel & Outperform

• Fading West employees:
  • do not need to be managed
  • consistently impress the team with their insights and output
  • are wicked smart but don’t take themselves too seriously
  • have a passion for the company’s success without ego or pride in ownership
  • are teachable, collaborative, and committed to continual learning, growth, and personal development

• Fading West employees:
  • Challenge the norms and think outside the box
  • enjoy the excitement of figuring out the “how” that accomplishes the “what” we are trying to achieve

• Fading West employees:
  • enjoy managing complexity to create efficient systems and processes that reduce waste and increase simplicity

• Fading West employees:
  • Help develop strategies to achieve the objectives of the business plan to maximize return and minimize risk

• Fading West employees:
  • Place a high value on relationships
  • Are discerning, highly relational, people connectors
  • Promote and maintain Fading West’s core values and mission statement
  • Are inclusive and build a culture where difference and creativity are valued
  • Believe diversity drives innovation

POSITION SUMMARY

The Marketing Manager brings unique value to Fading West by developing strategies to effectively tell its story and to promote the Fading West brand across all its divisions and projects. This individual will also ensure that we have a cohesive branding message and marketing collateral for all divisions of Fading West.

• Digital Marketing
• Manage all FWD social media accounts including creation, strategy and content. Choose and direct creative partners/subcontractors to manage social media accounts where applicable.

Manage all FWD websites including creation, content and updates.

Coordinate email marketing campaigns. Manage email database and work with FWD divisions to devise strategy, content and execution of email campaigns to accomplish divisional goals.

• Creative/Branding

Support FWD with graphic design, presentations and copywriting.

Use photography and video to support FWD in telling its story and in its sales strategy.

Serve as the liaison to creative partners and subcontractors.

Manage the FWD brand and create brand consistency across all FWD projects and divisions

• Promotions

Develop strategies for promoting FWD and its divisions surrounding significant milestones, new development projects and other stories of interest.

Work with the FWD team to put on promotional events. Lead the coordination of advertising, hosting and executing the events

Serve as liaison to media for events

Assist FWD team with recruiting staff members through advertising, job fair events and fostering strategic relationships.

• Project Management

Manage all FWD marketing initiatives regardless of divisions.

Lead marketing and promotional efforts to launch new FWD projects including web/social presence, branding, sales strategies and storytelling.

Work closely with divisions to set quarterly marketing goals and plans.

• Content and Material Creation

Work closely with team leads to create content for print/ digital marketing.

Creation of branded marketing materials that can be distributed.

(With collaboration and approval from leaders) order, print, ship branded material for distribution and display

Content created during time of employment will then become sole property of Fading West Development.

Qualifications

• Bachelor’s Degree in marketing, communications, business or equivalent.
• 4-6 years of relevant experience and increasing responsibility in coordinator and marketing…