Associate eCommerce Manager – D2C

Join us as we empower the world to work out, creating healthier lives together.

We are seeking a highly motivated Associate eCommerce Manager to join our global team of eCommerce professionals, driving eCommerce expansion and excellence worldwide. This role manages day‑to‑day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to the international growth of D2C.

The ideal candidate combines strong analytical skills, eCommerce merchandising expertise, and a consumer‑first mindset to deliver a best‑in‑class shopping experience.

• This is a hybrid position based out of our Global HQ in Rosemont, IL. Remote is acceptable for all M/F. In‑office collaboration days are Tuesday‑Thursday.

• Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
• Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization).
• Improve findability and product discovery through optimized navigation, taxonomy, and search.
• Leverage your design skills and partner with UX/UI and creative teams to enhance page layouts, content presentation, and digital experience.
• Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.
• Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
• Identify and execute upsell and cross‑sell opportunities to maximize AOV and repeat purchase rates.
• Conduct A/B testing to validate hypotheses and support continuous experience improvement.
• Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
• Build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.
• Support promotional planning with margin analysis, forecasting, and onsite activation strategy.
• Support D2C photo/video shoots to ensure consumer‑focused assets are captured and optimized.
• Partner with Marketing on product launches, campaigns, promotions, and storytelling.
• Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility.
• Contribute to global expansion work streams, including requirements gathering, user experience considerations, and regional eCommerce standards.

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.
• Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices.
• Experience using analytics tools to drive decision‑making.
• Excellent organizational and project management skills.
• Strong collaboration skills and ability to work effectively across global teams and time zones.
• Entrepreneurial mindset – comfortable with ambiguity, resourceful, and proactive.

• Knowledge of European eCommerce practices and localization requirements.
• Familiarity with fitness, wellness or related industries.
• Familiarity with SEO and AEO best practices for product and category content.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—both in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives.

Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process.

If your CV/resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

Life Fitness / Hammer Strength…