HCV Marketing Manager II

Location: Mettawa

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Job Description

The MAVYRET HCP Marketing Manager will lead the brand's core messaging and brand story work with HCPs, including the ISA, print leave behinds including CFL pieces, and evolution of our marketing campaign. This Marketing Manager leads the Marketing Advisory Council and will be responsible for strategic and tactical initiatives geared towards driving a competitive edge in the market and unlocking high growth channels.

Role and Responsibilities

The Marketing Manager II will play a critical role in shaping and executing innovative non-personal strategies that drive brand impact within the fast-paced DAA market. This individual will oversee the development, execution, and optimization of all branded HCP websites, non-personal email programs, digital media initiatives, and omni-channel campaigns, ensuring alignment to brand objectives. The Marketing Manager II will collaborate closely with key cross-functional partners-including analytics, business intelligence, clinical, medical, regulatory, and legal-to leverage customer insights and competitive intelligence for effective market shaping.

They will also serve as the primary point of contact for agency partners, managing complex projects and significant budgets to deliver compliant, high-performing non-personal marketing initiatives that support business growth.

* Lead the development, execution, and optimization of branded HCP websites to support overall marketing strategy and business goals.

* Manage media planning, buying, and performance analysis across non-personal digital channels to maximize engagement and ROI.

* Develop and execute non-personal email programs, including segmentation, content development, deployment, and measurement of effectiveness.

* Drive omni-channel strategy and execution by integrating website, email, media, and additional non-personal tactics to deliver a seamless customer experience across touchpoints.

* Continuously assess market dynamics, customer behavior, and competitive activities in the fast-paced DAA market to inform strategy and tactical plans.

* Create and execute market shaping strategies across non-personal channels, leveraging insights from market analysis and competitive activity.

* Effectively communicate brand vision, strategy, and objectives to internal cross-functional partners-including sales leadership, medical, and regulatory-to drive brand business goals.

* Collaborate with analytics partners to measure non-personal campaign effectiveness, identify optimization opportunities, and report outcomes to leadership.

* Ensure compliance with all relevant regulations and company policies in non-personal communication and digital marketing initiatives.

* Stay current on digital marketing best practices, emerging technologies, and industry trends to continually elevate non-personal marketing programs.

Qualifications

* Bachelor's Degree

* Marketing experience, specifically in strategy

* Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix

* Proven ability to lead and influence cross-functional teams, including timeline and budget management

* Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution

* Success working in a matrixed organization to drive alignment to brand objectives

* Experience leading or supporting strategic and tactical planning

* Strong written and interpersonal skills

Preferred:

* Experience working with and managing multiple external agencies including advertising, digital, and internal cross…