Marketing Manager II, Oncology

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Join Abb Vie’s innovative oncology marketing team and help us deliver a truly omni-channel experience that drives engagement and value for customers across a rapidly evolving landscape. Our highly talented marketing professionals at Abb Vie orchestrate impactful brand strategies, lead cross-functional teams, and develop customer-centric messaging that resonates across digital and traditional channels. Marketing roles at Abb Vie are dynamic and multi-dimensional, influencing every aspect of our business.

It’s an exciting time to join Abb Vie’s expanding oncology team as we strive to make a remarkable impact on the lives of people affected by cancer. Be part of an inclusive Abb Vie Oncology culture that values trust, personal growth, and collective achievement. Abb Vie Oncology empowers you to pursue your interests and fulfill your professional goals.

The Marketing Manager II for VENCLEXTA leads the design, development, and execution of integrated omni-channel commercial strategies to maximize brand performance. With a focus on the Health Care Provider (HCP) audience, this role partners cross-functionally across Abb Vie’s commercial organization to deliver cohesive, indication-specific customer journeys.

The Marketing Manager drives best‑class, multi‑modal engagement by strategically leveraging digital and emerging channels to meet evolving stakeholder needs. Through strong cross‑functional partnerships and agency collaboration, this role ensures seamless campaign execution and a consistent brand experience across platforms. While the role does not have direct reports, it requires influential leadership, strategic prioritization, and the ability to align integrated teams toward shared objectives.

Key Responsibilities Include:

• Co‑develop annual brand strategy with an integrated omni‑channel approach
• Design and execute coordinated marketing tactics that unify digital and non‑personal touchpoints to deliver a seamless HCP experience
• Partner with Sales, Medical, Market Access, and cross‑functional stakeholders to execute highly integrated launch and promotional initiatives
• Lead project management across timelines, budgets, and agency resources to ensure efficient campaign delivery
• Leverage analytics and marketing mix insights to evaluate performance and optimize channel effectiveness and ROI
• Develop engagement strategies across web, email, virtual events, social and digital media
• Equip the field force with aligned materials and communications that enhance customer engagement
• Conduct field visits and incorporate insights into customer journey refinement
• Drive agency and partner collaboration to ensure strategic alignment and flawless execution
• Synthesize market research and performance analytics to inform ongoing strategy and innovation

• 5+ years of pharmaceutical marketing/omni‑channel campaign experience
• Demonstrated expertise in planning and executing integrated marketing across digital and traditional channels, with focus on HCP engagement
• Strong independent drive and strategic problem‑solving skills
• 3‑5 years leading independent, cross‑functional, or omni‑channel projects
• Exceptional written and verbal communication skills
• Proficient in marketing analytics, ROI measurement, and budget management for omni‑channel initiatives
• Bachelor’s Degree required
• Collaborative, communicative, and team‑oriented
• Analytical acumen and business insight for optimizing omni‑channel investments
• Proven ability to lead through influence within a matrixed environment
• Strong partner management and stakeholder engagement skills
• Comfortable working at a fast pace and adapting in a dynamic,…