Marketing Specialist

Overview

Join a Team Making a Difference for Thousands of Families Across New Jersey!

At The Family Resource Network (FRN), we're dedicated to enhancing the lives of individuals living with epilepsy, autism, intellectual and developmental disabilities, physical disabilities, and chronic illnesses. With more than 50 programs and services, we've positively impacted the health and happiness of thousands of families for nearly five decades.

As part of FRN, you'll join a statewide organization serving approximately 30,000 individuals annually. We take a family-centered approach through our three affiliate organizations, providing community-based programs that adapt to the evolving needs of individuals and families across New Jersey.

Our values-driven culture truly sets FRN apart. We're deeply committed to fostering a positive, inclusive environment where every voice is heard, and every contribution matters.

The Marketing Specialist provides hands-on role execution support for marketing and communications efforts that advance the organization's programs, fundraising initiatives, and engagement, helping ensure individuals and families are informed, connected, and supported. This position focuses on social-media content creation, campaign coordination, and day-to-day marketing operations across digital and print channels, ensuring materials are timely, accurate, and aligned with established brand and messaging standards.

Working closely with internal teams and vendors, the Marketing Specialist helps bring ideas and stories to life through organized workflows, consistent storytelling, and reliable follow-through. This role is execution-focused and supports established strategies, priorities, and timelines rather than setting them.

This is a hybrid position with an expectation of working in the East Windsor office three days per week and remotely two days per week. The role also requires flexibility to work in the field as needed to support events, content collection, and other organizational priorities.

• Support the execution of assigned marketing campaigns across digital and print platforms
• Coordinate timelines, deliverables, and approvals for assigned projects using established processes
• Ensure consistent messaging, tone, and brand alignment across all marketing materials

• Draft, edit, and publish content for email campaigns, newsletters, website updates, blogs, and social media using approved messaging and brand voice
• Execute assigned elements of the organization's content calendar
• Schedule and publish social media content across platforms using approved tools
• Create marketing graphics using approved templates and tools, with attention to layout, clarity, and visual quality.
• Gather stories, quotes, photos, and content from staff and program teams to support storytelling efforts
• Monitor social media engagement and flag comments or messages that require response or escalation

• Build and deploy email campaigns and newsletters using approved platforms
• Maintain email lists, including basic segmentation and list hygiene
• Support audience targeting efforts as directed

• Track basic marketing performance metrics related to email, social media, and website activity
• Assist with compiling routine performance summaries and reports
• Maintain organized records of marketing outcomes and metrics

• Coordinate logistics and asset exchange with vendors such as printers, designers, and photographers as directed
• Maintain organization of assigned marketing assets, templates, and shared folders
• Track promotional materials and marketing inventory as needed

• Track assigned marketing tasks, timelines, and deadlines
• Coordinate cross-departmental inputs and approvals for marketing deliverables
• Support event promotion and post-event follow-up activities
• Assist with budget tracking for marketing initiatives as directed
• Perform other related duties consistent with the role, as assigned

• Hands-on experience executing marketing campaigns across traditional and digital channels.
• Highly creative, with strong written and verbal communication skills and experience capturing high-quality photo and video content.
• Experience working withing structured review and approval workflows
• Strong interpersonal and customer service skills, rooted in a people-first, mission-driven mindset.
• Proven ability to manage multiple projects, timelines, and priorities with a high attention to detail
• Proficiency in Microsoft Office 365 (Word, Powerpoint, Teams, One Drive, Outlook, Sharepoint)
• Familiarity with platforms such as Word Press, Canva, Constant Contact, Blackbaud, One Cause, Adobe Suites a plus
• Working knowledge of major social media platforms and social content management tools.
• Ability to handle confidential information with professionalism and discretion
• Energized by…