Manager, Strategic Product Marketing

Client Summary

• Delivers affordable, reliable solutions for healthcare operations and compliance.
• Offers customizable services that adapt to each organization’s specific needs.
• Provides nationwide support through an established service network.
• Ensures regulatory compliance and operational efficiency as organizations grow.
• Focused on reducing costs without compromising quality or service.
• Enables healthcare providers to focus on patient care rather than administrative burdens.

• Develop and execute go-to-market strategies for new product launches, feature updates, and campaigns.
• Create clear, compelling product positioning and messaging tailored by healthcare vertical.
• Build and maintain sales enablement materials, presentations, and internal documentation that drive alignment across teams.
• Conduct market, persona, and competitive research to inform strategy and identify growth opportunities.
• Collaborate with the Marketing and Content teams to produce cross-channel campaigns, educational content, and lifecycle communications.
• Partner with Sales and Customer Success to understand customer pain points and integrate insights into product messaging.
• Track and analyze marketing performance metrics, reporting key learnings to product and leadership teams.
• Coordinate product launches, webinars, and industry events, ensuring cohesive storytelling and messaging.
• Support internal communications around product updates, positioning shifts, and campaign results.
• Contribute to cross-functional initiatives that improve marketing effectiveness and go-to-market efficiency.

Required Experience and Qualifications:

• 4–6 years of experience in product or strategic marketing, ideally in a B2B or healthcare services environment.
• Proven ability to translate complex products into clear, value-driven stories.
• Experience developing go-to-market plans, sales enablement materials, and messaging frameworks.
• Strong collaborator comfortable working across Sales, Product, and Operations teams.
• Excellent written and verbal communication skills; confident presenting to internal and external stakeholders.
• Highly organized, proactive, and adaptable in a fast-paced, cross-functional setting.
• Have experience in healthtech, compliance, or service-based industries.
• Have worked in both traditional B2B marketing and product-led growth (PLG) environments.
• Bring familiarity with competitive intelligence tools, CRM, and marketing automation platforms.