Marketing Manager I​/II, HCP - Parkinson's Disease

Overview

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

This role can be hired as a Grade 18 or 19; candidate experience will determine grade.

The Marketing Manager I/II, HCP Marketing, will support the ongoing commercialization and growth by supporting HCP promotional strategy and execution across various channels. This role partners closely with cross-functional stakeholders—including Medical Affairs, Regulatory, Legal, Sales, Field Operations, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and impactful HCP marketing materials.

The ideal candidate brings strong strategic thinking, analytical rigor, and executional discipline, with the ability to collaborate effectively in a highly matrixed, regulated environment. This role ensures consistent pull-through of brand strategy across HCP promotion and aligned Peer-to-Peer (P2P) education initiatives.

• Lead the development, optimization, and lifecycle management of core HCP promotional assets, including ISAs, derivative materials, field aids, leave-behinds, digital selling tools, and peer‑to‑peer program content.
• Ensure consistent pull-through of HCP brand strategy across all promotional channels and touchpoints.
• Shepherd new clinical and commercial data through the Consistent with FDA-required Labeling (CFL) process for approved promotional use.
• Identify innovative opportunities to differentiate the brand and enhance HCP education and engagement.

• Serve as the primary HCP marketing liaison to the P2P AMM team, providing strategic direction and insights.
• Translate HCP strategy and customer insights into actionable guidance for P2P execution.
• Ensure alignment between HCP and P2P initiatives while maintaining compliance standards.

• Partner with Sales Training to develop and deliver training content for POAs, national sales meetings, and ongoing field education.
• Collaborate with Sales Leadership to deliver high-quality, field-ready materials supporting effective customer engagement.

• Build deep expertise in Parkinson’s Disease, the competitive landscape, and brand strategy.
• Partner with APEX, Patient Services, and field teams to apply customer insights to message optimization.
• Coordinate agencies and vendors while managing budgets to plan.

• Ensure compliance with Abb Vie policies, industry regulations, and legal requirements.
• Demonstrate strong project management and executional discipline.

• Bachelor s Degree
• Marketing experience with proof of building proficiencies in all marketing skills

• 3–5 years of sales or marketing experience; pharmaceutical experience preferred.
• Ability to work in a highly matrixed organization.
• Strong strategic, analytical, and communication skills.
• Prior HCP marketing or product management experience.
• Experience supporting an on-market brand.
• Experience partnering with Sales Training and Field Operations.
• Experience collaborating across HCP and P2P teams.

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),…