HCP Marketing Manager I​/II - Rheumatology

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Talent will be hired at a level commensurate with experience.

The Marketing Manager I/II, SKYRIZI PsA HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of SKYRIZI in Psoriatic Arthritis (PsA), a key brand and indication in Rheumatology. Additionally, you will:

• Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position SKYRIZI for success now and in the future
• Foster positive working relationships with the entire SKYRIZI and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goals

• Show a strong understanding of the patient and HCPs; ensure that all marketing activities align with the target audience's needs
• Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
• Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
• Identify problems proactively and conceptualize solutions using creativity and innovation
• Effectively track and manage marketing budget for area of responsibility
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

• Bachelor's Degree in Marketing or Medical/Pharmacology related field
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning, project management, and organization skills, attention to detail, execution, and follow-through

• MBA
• Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Knowledge of market trends and competitive practices
• Execution of Goal Plan, Abb Vie Ways of Working with associated Leadership Attributes

20% travel

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive…