Demand Generation Manager - CHI Hybrid

(Must be able to commute to one of our US-based offices in Chicago, San Francisco, New York City, or Miami.)

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With enterprise clients spanning North America, EMEA and APAC, GTreasury is headquartered in Chicago with offices in London, Sydney and Manila.

• Optimism and curiosity:
  Optimism will allow you to see the solution through the constraints, and curiosity will allow you to chart the path to success.
• Question asking and problem solving:
  Success plans are never the same for each customer, and so “the magic” lies in asking the right questions and translating into a plan that shows value.
• Kind, thoughtful, and respectful with a growth mindset:
  It is all, always about the people and the team. We’re looking for somebody who knows that software is a team sport, who values collaboration, and who is always growing and seeking to improve their own skills.

• Design comprehensive nurture program strategies and automated workflow logic in partnership with Marketing Operations
• Define behavior-triggered sequences, lead scoring models, and segmentation criteria to guide prospects through the sales funnel
• Develop “always-on” marketing program strategies for new database entries and score-based segmentation
• Partner with Marketing Operations on workflow creation, implementation, and technical execution
• Collaborate with Content team to determine messaging and timing for each nurture touchpoint
• Ensure proper lead qualification and routing processes to optimize sales team efficiency

• Manage and optimize paid advertising campaigns across Google Ads, Linked In Ads, and Meta Ads platforms
• Develop audience segmentation strategies targeting enterprise prospects ($500M+ revenue companies)
• Create and test ad creative, landing pages, and conversion paths to maximize ROI
• Monitor campaign performance and adjust strategies based on data analysis and conversion metrics
• Maintain detailed reporting on paid advertising performance and budget allocation

• Plan and coordinate integrated marketing campaign strategies across multiple channels
• Define messaging frameworks and campaign logic in partnership with Content and Marketing Operations teams
• Analyze campaign performance data to determine optimal next touches and engagement strategies
• Support global campaign initiatives and ensure consistent strategic approach across all touchpoints
• Develop comprehensive reporting requirements and revenue attribution frameworks

• 3-6 years of experience in B2B demand generation or digital marketing roles
• Advanced proficiency with Hub Spot (Marketing Hub, CRM, workflows, and reporting)
• Hands‑on experience managing Google Ads and Linked In Ads campaigns
• Strong analytical skills with experience using data to drive marketing decisions
• Proven track record of achieving pipeline and revenue targets through marketing programs
• Experience with lead scoring, segmentation, and marketing automation best practices
• Excellent project management and organizational skills
• Strong written and verbal communication skills

• Experience marketing to finance professionals (CFOs, Treasurers, Controllers)
• Background in B2B SaaS, fintech, or financial technology companies
• Marketing automation and paid advertising certifications (Hub Spot, Google Ads, Linked In Marketing Labs)
• Account‑Based Marketing (ABM) experience
• Basic SQL knowledge for database segmentation and reporting
• Experience with Google Analytics 4 and marketing attribution models

• Bachelor's degree in Marketing, Business, or related field

• • A high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of “good work.”
  • A…