Manager, Marketing Analytics & Research

Join to apply for the Manager, Marketing Analytics & Research role at Bio Space

15 hours ago Be among the first 25 applicants

Join to apply for the Manager, Marketing Analytics & Research role at Bio Space

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onX,Facebook,Instagram,You Tube,Linked Inand Tik  Tok.

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onX,Facebook,Instagram,You Tube,Linked Inand Tik  Tok.



Job Description

The Manager of Marketing Analytics & Research for Solid Tumors will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of Abb Vies solid tumor asset, Emrelis. This role will be responsible for driving advanced analytic initiatives to enable core and emerging capabilities across Data and Analytics, Marketing and Sales Operations, Customer Experiences, Digital Transformation, Executive Reporting, and Forecasting.

This role will lead sales and marketing analytics across all Emrelis existing and pipeline indications enabling brand teams navigate an increasingly dynamic and challenging business environment. Provides both technical and strategic thought leadership in the areas of analytics, marketing, and data sciences in developing and delivering the analytic strategy and operational support for strategic capabilities and transformational initiatives. This role will also engage with external data and service providers (including IQVIA, ZS, and others).

The individual will also derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across Brand teams and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. The focus of this role will be 70% analytics and 30% primary market research.



Key Responsibilities

• Act as intelligence partner across Emrelis franchise (e.g., Marketing, Leadership Team, Market Access, Abb Vie Patient Services, Forecasting, Competitive Intelligence, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the lung cancer space.
• Independently execute and lead Advanced Analytic initiatives and projects, supervise supplier teams analytics work, ensuring analytical approaches implemented are built according to best practice and with eventual scaling in mind.
• Proactively identify new and innovative analytic approaches that would improve our ability to answer commercial business questions by closely collaborating with key stakeholders to transform business questions and data into analytic solutions.
• Manages ongoing engagements and budgets with external data vendors to ensure Abb Vie is getting the appropriate data, services, and support; anticipates, forecasts, and secures appropriate budget funds and support based on current and future business needs.
• Leads negotiations with external data vendors for short-term and long-term data and services engagements across national and sub-national script data, Specialty Pharmacy data, Patient Level Data, promotional data, RWD, and other data categories and sources.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute measurement plans, inclusive of selected operational and performance indicators, to ensure the organizations understanding of execution of, engagement with, and impact of in market tactics.
• Collaborate cross-functionally to ensure Brand, Market Access, and APS…