E-Commerce Content Specialist

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

We are seeking a creative and detail-oriented Content Specialist to join our Amazon COE team. This role is responsible for developing, curating, and managing high-impact content that supports retail marketing initiatives for all brands, enhances customer engagement, and drives brand consistency across retail channels. The ideal candidate will have a strong background in content management, digital merchandising, and has managed 1P Amazon and Walmart product detail pages.

At Brunswick, we have passion for our work and a distinct ability to deliver.

• Working on timelines, collaborate with brand and channel marketing to create channel specific briefs to update PDPs and support new product launches and refreshes.
• Collaborate with cross-functional teams to ensure content aligns with brand guidelines and retail strategies.
• Understand retailer requirements and work with Digital Shelf team to streamline content playbook and process improvement.

• Partner with Divisional teams to support product launches, seasonal campaigns, and promotional initiatives.
• Own and maintain brand stores, updating on a regular cadence.

• Maintain an editorial calendar aligned with retail marketing priorities.
• Monitor content performance and make data-driven recommendations for improvement.
• Become the expert on Amazon / Walmart content best practices and new options, continually educating and advocating for tests.
• Support the launch of PIM and content syndication tools. Content mapping and experience with these tools is a plus.
• Work with COE Analyst to test content variations and improvements impact on conversion.

• Liaise with channel and sales to gather insights and ensure content meets business needs.
• Act as a brand steward, ensuring consistency across all retail-facing materials.
• Manage IDQ and content scores and provide regular report outs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2–4 years of experience in content creation, preferably in a retail or consumer goods environment.
• Strong writing, editing, and storytelling skills.
• Proficiency with content management systems (CMS), digital publishing tools, and basic graphic design platforms.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Hybrid

The anticipated pay range for this position is $66,500-$95,750 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Whatever tomorrow brings, we’ll be at the leading edge.…