Technology Product Engineer - Hypertargeting Solutions

Technology Product Engineer - Hypertargeting Solutions

3 days ago Be among the first 25 applicants

Abb Vie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across key therapeutic areas including immunology, oncology, neuroscience, eye care, and products and services in our Allergan Aesthetics portfolio.

The Abb Vie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patient lives. As a Technology Product Engineer – Hypertargeting Solutions you will tackle complex challenges, develop and diversify professional experiences, and help others grow their skills. This hybrid position is based in Lake County, IL.

• Lead conception, design, engineering, and implementation of technology solutions by studying business needs, conferring with users, studying system flow, data usage, and business processes, and investigating problem areas.
• Lead projects and programs and technical staff to develop, test, and implement significant new products or operational improvements.
• Analyze and resolve business problems through technology using analytical problem‑solving methods, techniques, and tools.
• Contribute to the advancement of the function by studying state‑of‑the‑art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
• Enforce and expand use of the Abb Vie Common Data Model and industry standard information descriptions.
• Manage technology portfolio products such as Audience Builder and NBA Suggestions that support the Customer Engagement model and Marketing Automation strategy.
• Plan and oversee a portfolio of technology products from ideation to operation, securing cross‑functional alignment on scope, benefits, cost, and timeline.
• Proactively understand business strategies and technology needs, identify current and emerging business needs, evaluate solutions, and recommend appropriate applications.
• Lead the creation of data and technology roadmaps to support strategic needs of the product, ensuring alignment between evolving business needs and corporate technology strategies.
• Lead engagement with business teams to define and implement product strategies aligned with business goals.
• Leverage portfolio products to create personalized experiences across various channels and touchpoints.
• Continuously optimize personalization strategies based on data analysis and performance metrics.

• Palantir Foundry Audience Builder and NBA Suggestions
• Salesforce Marketing Cloud for automated customer journeys
• Adobe Experience Manager (web portals), Veeva CRM, mass‑email, and other channels
• Service Now, JIRA, Mural Boards for handling SDLC processes
• Microsoft Office tools (PowerPoint, Excel, Word, Teams)
• Highly autonomous and productive with minimal supervision
• Provide technical leadership, mentor, and consult with less experienced staff

• Bachelor’s degree in information technology, data analytics, or a related field with 6+ years of experience
• Proven experience in data management (preferably Palantir Foundry) and marketing automation technology platforms (preferably Salesforce Marketing Cloud)
• Strong understanding of customer and interaction data and marketing automation principles and best practices
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud’s Journey Builder
• Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM systems, data analytics tools, marketing automation platforms)
• Strong experience with data science, personalization, and segmentation capabilities via a customer profile tool
• Familiarity with data analytics and reporting tools to measure and optimize customer journey performance
• Excellent communication and collaboration skills to work effectively with cross‑functional teams
• Ability to independently manage time and priorities

• Experience with Python coding, database modelling,…