Senior SEO Manager

SGE Marketing Services Inc. is an affiliate company of Spring‑Green Enterprises, the parent company of two national franchise brands, Pet Butler and Spring‑Green, as well as a portfolio of company‑owned franchises. We are seeking a full‑time Senior Brand & Content Performance Manager (also referred to as Senior SEO Manager in this description) based in Naperville, IL. This is a hybrid position with flexibility to work remotely a couple of days a week, along with expectations to work three days a week in the Naperville, IL corporate office.

We offer competitive benefits including medical, dental, vision, life, and disability insurance, 401(k) participation, and paid holidays and vacation.

Annual salary range: $80k - $90k based on experience.

We encourage personal and professional growth, join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.

The Senior SEO Manager is responsible for shaping our Spring‑Green Enterprises SEO and website roadmap and is recognized as a subject matter expert and accountable for the organization’s digital performance. This role will act with a high degree of independent judgment and decision making relative to the development, execution and performance analysis of all Spring‑Green and Pet Butler SEO and GEO (Generative Engine Optimization) programs within the digital marketing channels.

The SSM will be part of the marketing operations team and require the development of strong and long‑lasting relationships between key stakeholders, department leaders and vendors.

Functional area

s of responsibility include all Spring‑Green and Pet Butler websites Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), bridging marketing strategy with technical implementation to ensure brand visibility in AI‑driven answers. The SSM will collaborate with a blend of internal team members, contractors, and strategic vendors. This position has both strategic and financial responsibility and reports to the Sr. Director of Marketing Operations.

• Lead SEO & AI Search Strategy: Own the SEO and Generative Engine Optimization (GEO) strategy across multiple brands, driving visibility in both traditional search engines and AI‑powered search experiences.
• Drive Technical SEO Performance: Lead technical SEO audits and improvements, including site architecture, crawlability, indexation, Core Web Vitals, structured data, and page performance.
• Optimize for AI‑Driven Search: Design content and implement technical frameworks that make content easily discoverable, authoritative, and trusted across AI‑generated search experiences and large language models.
• Enhance Website & CMS
  
  Experience:
  
  Partner with developers to manage website improvements, CMS updates, and performance enhancements across enterprise‑scale sites.
• Own SEO Content Strategy: Conduct keyword research, SEO gap analysis, and content optimization, working closely with agencies and internal teams to align content with search intent and brand goals.
• Measure, Analyze & Report Results: Track and report on SEO, GEO, and AI visibility KPIs, translating performance data into clear insights for leadership and stakeholders.
• Connect Search to Business Outcomes: Collaborate cross‑functionally to tie organic visibility, leads, and conversions to real business impact and revenue growth.
• Stay Ahead of Search Trends: Monitor algorithm updates, AI search innovations, and industry trends to proactively evolve strategy and maintain competitive advantage.
• Manage Roadmaps & Priorities: Build and maintain SEO and GEO roadmaps, balancing short‑term wins with scalable, long‑term initiatives.
• Lead Agency & Vendor Partnerships: Manage relationships with SEO agencies, developers, and technology partners to ensure high‑quality execution and alignment.
• Support Testing & Optimization: Partner on UAT and ongoing optimization efforts to improve website experiences and performance.
• Act as a Search Thought Leader: Serve as a subject matter expert for SEO and AI‑driven search, influencing strategy, educating stakeholders, and shaping best practices…