Broadcast & Digital Marketing Strategist

Physicians Mutual is seeking a Broadcast & Digital Marketing Strategist to develop, execute, and optimize integrated marketing campaigns that drive top-of-funnel awareness, first-touch sales, and high-quality lead generation across product lines.

Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross‑functional leadership.

• Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display
• Monitor and interpret KPIs
• Evaluate audience behavior, media efficiency, lead quality, and sales impact
• Identify trends, performance drivers, and optimization opportunities
• Conduct research on competitive activity and emerging media channels
• Partner with analytics teams on measurement approaches and forecasting models

• Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals
• Define targeting, testing plans, business rules, and campaign configurations
• Facilitate strategy discussions related to performance, creative direction, and testing outcomes
• Ensure best practices are applied across media placement, creative alignment, and channel integration
• Lead collaboration across internal teams, agencies, and external vendors
• Align creative, production, analytics, and media‑buying partners to ensure seamless execution
• Communicate campaign strategies, recommendations, and corrective actions
• Manage day‑to‑day agency communications to ensure quality, timeliness, and budget adherence
• Budget Management & ROI Forecasting
• Develop and manage annual broadcast and digital media budgets
• Forecast media impact and profitability
• Analyze performance against plan and identify drivers of variance
• Recommend budget reallocations to maximize ROI
• Negotiate cost efficiencies and evaluate vendor rate structures

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience)
• 3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management
• Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns
• Experience with digital analytics tools and marketing measurement platforms
• Strong analytical and decision‑making skills with ability to interpret and forecast media performance
• Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms
• Strong planning, organizational, and communication skills
• Ability to manage multiple deadlines and operate effectively with minimal supervision
• Test‑and‑learn mindset with creative problem‑solving ability