Retail Marketing Specialist

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

The Retail Marketing Specialist supports the performance and success of authorized dealers by ensuring consistent execution of brand standards, product programs, and go-to-market initiatives. This role serves as a key liaison between corporate teams and the dealer network, helping dealers effectively represent the brand, improve customer experience, and drive sales performance.

• Support dealers with the execution of brand product and promotional programs across showrooms and local activations
• Ensure dealer environments reflect brand standards while allowing flexibility for dealer-specific needs
• Support new product launches, seasonal programs, and model-year transitions
• Provide product knowledge, sales tools, and training to dealer teams
• Ensure dealers understand product positioning, features, and value propositions
• Act as a day-to-day point of contact for dealer questions related to brand, product, and marketing support
• Build strong working relationships with dealer principals, sales managers, and frontline teams
• Conduct dealer visits to assess needs, gather feedback, and identify opportunities
• Support sales initiatives by aligning dealer execution with broader sales and marketing strategies
• Monitor dealer performance indicators (sell-through, program participation, readiness for launches)
• Share dealer feedback and market insights with internal Sales, Marketing, and Product teams
• Partner closely with Sales, Marketing, Product, and Operations teams to ensure alignment and clarity for dealer-facing programs
• Help translate corporate strategy into simple, actionable dealer tools and guidance

• Bachelor’s degree required
• 3‑5 years of experience in marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to boat shows

• Marine experience is a plus
• Excel in problem solving, innovation, team participation, and self‑motivation
• Demonstrates being a team player, inclusive, and hitting project targets to achieve business growth
• Willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Communicates effectively with internal stakeholders
• Prompt response time to all internal and external customer inquiries and directives
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans

The pay range for this position is $76,300 – $110,000 annually. In addition to base pay, this position is eligible for an annual discretionary bonus and Brunswick’s comprehensive benefits offering, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts, and more.

Generally an office environment with occasional exposure to production areas. The successful candidate will demonstrate a safety mindset at all times.

We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. Brunswick is proud of numerous industry awards.

Brunswick Boat Group hosts a diverse portfolio of iconic marine brands such as Bayliner, Boston Whaler, Crestliner,…