Retail Marketing Specialist

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

The Retail Marketing Specialist supports the performance and success of authorized dealers by ensuring consistent execution of brand standards, product programs, and go-to-market initiatives. This role serves as a key liaison between corporate teams and the dealer network, helping dealers effectively represent the brand, improve customer experience, and drive sales performance.

At Brunswick, we have passion for our work and a distinct ability to deliver.

• Support dealers with the execution of brand product, and promotional programs across showrooms and local activations
• Ensure dealer environments reflect brand standards while allowing flexibility for dealer-specific needs
• Support new product launches, seasonal programs, and model-year transitions

• Provide product knowledge, sales tools, and training to dealer teams
• Ensure dealers understand product positioning, features, and value propositions

• Act as a day-to-day point of contact for dealer questions related to brand, product, and marketing support
• Build strong working relationships with dealer principals, sales managers, and frontline teams
• Conduct dealer visits to assess needs, gather feedback, and identify opportunities

• Support sales initiatives by aligning dealer execution with broader sales and marketing strategies
• Monitor dealer performance indicators (sell-through, program participation, readiness for launches)
• Share dealer feedback and market insights with internal Sales, Marketing, and Product teams

• Partner closely with Sales, Marketing, Product, and Operations teams to ensure alignment and clarity for dealer-facing programs
• Help translate corporate strategy into simple, actionable dealer tools and guidance

• Bachelor’s degree required
• 3-5 years of experience in marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to boat shows

• Marine experience is a plus Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Communicate effectively with internal stakeholders
• Prompt response time to all internal and external customer inquiries and directives
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans

The pay range for this position is $[annually]. The actual pay offered will vary depending multiple factors including job-related knowledge/skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for a discretionary bonus program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick’s comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing…