Sales Director

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At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world.

Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass‑merchandisers, as well as food service and export, U.S. military, and private label business.

The Sales Director leads strategic and tactical sales execution across a portfolio of medium‑to‑high‑priority accounts in the CPG industry. This role is responsible for driving growth through customer planning, broker management, trade fund optimization, and cross‑functional collaboration with internal teams such as Marketing, Finance, Supply Chain, and Category Management. The ideal candidate has 5–10 years of CPG experience, strong analytical and communication skills, and a track record of success managing both branded and private label portfolios, particularly in dry grocery or center store categories.

• Strategic Sales Execution & Customer Management:
  Execute sales strategies aligned with Eagle’s goals to drive revenue, market share, and distribution.
• Manage assigned accounts by developing tailored business plans and promotional strategies that support DMSP (Distribution, Merchandising, Shelving, Pricing) principles.
• Identify opportunities for growth through expanded distribution, increased shelf presence, and improved execution of promotional plans.
• Support category insights and retail execution through data‑driven analysis and collaboration with customer category teams.
• Build strong working relationships with customer teams and internal partners to ensure alignment and responsiveness to customer needs.
• Lead and influence agency partners (brokers) to drive executional excellence, ensuring delivery of volume, trade spend efficiency, and KPI attainment.
• Manage trade funds within assigned budgets, ensuring decisions maximize return on investment and align with Revenue Growth Management (RGM) principles.
• Support demand forecasting processes by working cross‑functionally with the Demand Planning team to ensure inventory alignment with customer activity.
• Analyze market trends, performance data, and promotional effectiveness to inform decision‑making and optimize customer plans.
• Set performance KPIs, monitor execution, and adjust plans as needed to achieve goals.
• Prepare regular performance reports and customer reviews with strategic recommendations to internal stakeholders.
• Collaborate closely with Marketing, Finance, Supply Chain, Trade Marketing, and Category Management to execute integrated go‑to‑market strategies.
• Act as a liaison between customer teams and Eagle’s internal departments to ensure flawless execution of programs.
• Operate independently in a dynamic environment, managing multiple priorities while maintaining a focus on results.
• Lead project‑based initiatives and cross‑functional efforts to enhance customer performance.
• Demonstrate strong time management, problem‑solving, and decision‑making skills.
• Must live within the assigned geography to maintain a consistent market presence and effectively manage in‑field responsibilities.
• Minimum 2 years in a similar customer‑facing sales role, ideally within CPG or retail channels.
• Proven ability to manage medium‑to‑high‑strategic accounts and lead agency partners effectively.
• Strong mix of tactical execution and strategic insight—capable…