Social Media Specialist

Position Title: Social Media Specialist

Department: Marketing

Reports To: Social Media and Influencer Marketing Manager

At DECKED we are customer‑first in everything we do, solving real problems with real solutions. We take risks but not chances, and we work as a team to constantly improve. When you work at DECKED, you’ll have the opportunity to leave your mark creating exceptional programs and meaningful work, working side by side with innovative and intelligent team members. Together, you will lead our customers to the high quality, American‑made products they need to get to work or get out of town, to get outdoors or get down to business, helping them do more, accomplish more, and stress less.

We are building America’s next iconic brand.

Our brand is built on grit and American determination. As the Social Media Specialist, you will be responsible for bringing this to life, driving cult‑like affinity and loyalty for the DECKED brand through a social media strategy which deliver on DECKED’s brand pillars:

• Rugged
• Intuitive
• No B.S.

The Social Media Specialist at DECKED is responsible for supporting the Social Media Manager in executing the social media strategy in a dynamic and complex area of the business. This role is positioned on the frontline of our marketing team, building brand equity by sharing our stories, content and brand voice externally. Both content and community management are intrinsically linked to highly engaging social media channels s Specialist role contributes to the content funnel by curating images and editing video for social media posts, scheduling posts using social media management software, and ensuring that brand voice is monitored and optimized across all channels.

The role also involves interacting directly with our community through inbox and comment responses; always going the extra mile to meet our followers’ needs and make the DECKED experience great. This means ensuring that no question goes unanswered, that no issue goes unresolved, and that each interaction is sincere, genuine, and memorable. This is the formula for an ideal DECKED brand experience, regardless of which channel the customer uses.

It is also mission‑critical that this specialist remains at the forefront of social media trends, innovations, and changes to platforms proactively, and communicates these learnings with the Social Media Manager and the rest of the social media team in weekly meetings.

• Draft social media posts according to our content calendar and strategy in Figma.
• Edit images and video for optimal performance and on‑brand appearance.
• Schedule posts for distribution across social media platforms, using Sprout and in‑app methods as appropriate.
• Track and report weekly social media metrics, including engagement, reach, impressions and more, and provide analysis and recommendations against performance plans.
• Maintain organized file management in DECKED’s Google Drive.
• Collaborate with the Community Marketing team to integrate content from Content Creator and Ambassador teams, leveraging these personalities for optimal brand engagement.
• Review, collect, and organize User Generated Content shared with DECKED as relevant to social media strategy.

• Manage the day‑to‑day communications with DECKED's roster of influencers and content creators.
• Coordinate the product seeding process, ensuring influencers receive appropriate product in a timely manner.
• Maintain and report on the product seeding budget monthly.
• Brief influencers and creators on specific content assets and requirements on a monthly basis.
• Work closely with Social channel lead, Performance Ads channel lead, and third party agency to construct concepts and direction for content briefings.
• Maintain and process all influencer invoices and payments.
• Track and report on influencer spend and budget against invoices.
• Conduct ongoing influencer triage and research for program expansion.

• Monitor and manage…