Associate Brand Manager; Brand Management - ONSITE

Associate Brand Manager (Brand Management) - ONSITE

1 week ago – Be among the first 25 applicants

Come join our table! At Idahoan Foods, we bring people and families together by providing high‑quality, convenient food that delights and nourishes lives. As a leading CPG brand, when you join our table you’re joining a team that aims high and values collaboration, continuous improvement, sustainable sourcing and innovation, active community engagement, and doing the right thing.

We understand that it’s our team members that serve as the foundation of our ambitious future and we’re committed to knowing you, growing you, and celebrating you.

The Associate Brand Manager, Brand Management is primarily responsible for maintaining and improving our product portfolio within each fiscal year. Reporting to the Brand Manager, key areas of responsibility include supporting the development and execution of our annual marketing plan, measuring the effectiveness of new and existing items in reaching our marketplace and financial goals. Attention to detail, competency in navigating complex data, evaluating financial performance and general business curiosity will be required for success.

• Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on‑shelf productivity and operational efficiency.
• Assist with gathering information for, populating and maintaining a record of each ‘New Item Charter’ for new retail products.
• Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth.
• Assist in new item commercialization through Idahoan’s stage‑gate process, supporting projects from concept to commercialization. Engage key cross‑functional stakeholders, ensuring projects stay within established timing and budget parameters, define KPIs, and provide updates to Senior Leadership Team.
• Maintain price list and accrual documents promptly and accurately in accordance with the latest pricing and promotion direction.
• Provide data‑driven insights into program executions based on defined performance indicators. Make recommendations for adjustments to programs and investment based on findings.
• Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets.
• Analyze market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals.
• Demonstrate success in identifying future business opportunities and challenges and developing action plans that address them proactively.
• Assist in evaluating portfolio efficiency and recommend opportunities for ‘Design‑to‑Value’ initiatives to enhance our product quality and profitability.
• Collect and summarize data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions.
• Identify opportunities to improve business processes and integrate business priorities across teams.
• Ensure brand content and communication are consistent with agreed upon goals, priorities, and strategies.
• Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed.
• Manage product information within GDSN platform, ensuring accuracy and retailer readiness.
• Other duties as assigned.

• Analytical
  
  Skills:
  
  Outstanding analytical abilities and problem‑solving skills. Translate data‑driven insights to consumer‑driven solutions.
• Consumer‑minded:
  Passionate about people – understanding who they are, what unmet needs they have, and creating solutions that improve their lives.
• Collaborative Team Player:
  Skilled at working with different people with varying areas of expertise and can influence a team to complete complex projects while keeping things on time.
• Data‑Driven:
  Facts, data and insights guide your thinking and planning. A knack for digging…