Digital Marketing Specialist

Digital Marketing Specialist – B2B Services

Role Overview :
Cloud Fulcrum is seeking an experienced Digital Marketing Specialist to drive lead generation, brand awareness, and pipeline growth for our services-led business. This role focuses on enterprise B2B marketing with strong alignment to sales outcomes and Salesforce-centric consulting services.

Key Responsibilities:

• Generate qualified inbound and outbound leads for the company

• Drive brand awareness through organic, social, and content-led initiatives

• Implement AI-driven SEO strategies to improve organic traffic and conversions

• Plan and execute Account-Based Marketing (ABM) programs for enterprise accounts

• Manage email marketing and Linked In campaigns for demand generation

• Execute influencer and ecosystem marketing initiatives

• Own event marketing campaigns (pre, during, and post events)

• Collaborate closely with sales, leadership, and delivery teams

• Deliver weekly performance and ROI reports

Required

Skills & Experience:

• 7–8 years of B2B digital marketing experience in IT services or consulting firms

• Strong experience in lead generation, ABM, and enterprise marketing

• Hands-on expertise in SEO, AI-based SEO tools, Linked In and email marketing

• Strong analytical and reporting capabilities

Preferred Qualifications:

• Experience in Salesforce ecosystem or Salesforce consulting services

• Exposure to global event marketing (Dream force, World Tours, Tech events)

• Experience with marketing automation tools and CRM integrations