Marketer; Ads Specialist

Position: Performance Marketer (Paid Ads Specialist)
ABOUT US:

Velmonk Media  is a fast-growing  digital marketing and branding agency  working with clients across healthcare, education, lifestyle, real estate, and hospitality. We focus on  results-driven marketing  — helping brands generate leads, increase visibility, and achieve business goals through smart advertising strategies.
We’re looking for a  Performance Marketer  who is passionate about numbers, strategy, and ROI — someone who can plan, execute, and optimize paid campaigns across multiple digital platforms.

ROLE OVERVIEW:
As a  Performance Marketer , you will be responsible for managing and optimizing  paid advertising campaigns  across platforms such as  Google Ads, Meta (Facebook & Instagram), You Tube, Linked In, and website ad networks .
Your primary goal will be to  achieve client targets within the given budget  while continuously improving performance through data-driven decisions.

KEY RESPONSIBILITIES:

Campaign Planning & Execution
Plan, create, and manage paid ad campaigns across  Google Search, Display, You Tube, Meta (Facebook & Instagram), and Linked In Ads
Run and optimize  lead generation, traffic, conversion, and remarketing campaigns
Manage  Google My Business promotions  and location-based campaigns where required
Optimization & Performance Tracking
Monitor daily campaign performance and optimize for  CTR, CPL, CPA, ROAS, and conversions
Implement and test different  bidding strategies, ad copies, creatives, and targeting options
Perform A/B testing on ads, audiences, and landing pages
Budget & Target Management
Ensure campaigns achieve client goals  within the allocated budgets
Allocate and reallocate spends based on performance
Prepare performance reports and insights for internal teams and clients
Strategy & Growth
Stay updated with new ad formats, policies, and platform updates
Research competitor ad strategies and market trends
Suggest new campaign ideas and scaling strategies

REQUIREMENTS:
1–3 years of hands-on experience in  performance marketing / paid ads
Strong working knowledge of:
✅  Google Ads (Search, Display, You Tube)
✅  Meta Ads (Facebook & Instagram)
✅  Linked In Ads (preferred)
Clear understanding of  ad types, targeting methods, bidding strategies, and campaign structures

Experience with  conversion tracking, pixels, and basic analytics (Google Analytics / GA4)
Ability to manage  multiple client accounts and budgets
Strong analytical and problem-solving skills
Goal-oriented mindset with focus on ROI and lead quality