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Job Description & How to Apply Below
Location:
Hyderabad
Experience:
2–4 years
Work Type: Full-time
Working Hours:
2:00 PM – 11:00 PM IST
Role Overview
We are hiring an Outbound Growth Specialist to drive outbound growth for Steps AI, our agentic AI chatbot built for small and mid-sized businesses in North America.
This role is focused on building and optimizing cold email campaigns that generate qualified meetings with U.S. and Canadian SMBs.
You will work directly with founders on messaging, targeting, deliverability, and campaign strategy.
We are not looking for someone who just “sends emails.”
We are looking for someone who understands psychology, personalization, and pipeline impact.
Key Responsibilities
Build and manage cold email campaigns targeting U.S. and Canadian SMBs
Write high-converting email sequences (first touch to follow-ups)
Research and segment lead lists based on industry, use case, and buyer persona
Own deliverability, domain reputation, and inbox placement
A/B test subject lines, messaging angles, CTAs, and personalization
Track metrics like open rates, reply rates, meeting rates, and conversions
Collaborate with founders to refine messaging and positioning
Continuously improve targeting and campaign performance
Use outreach tools like Apollo, Instantly, and Hub Spot
What We’re Looking For Must-Have Skills
2–3 years of experience in B2B email marketing or outbound growth
Strong copywriting skills for cold outreach
Understanding of email deliverability and domain warm-up
Experience running multi-step cold email sequences
Ability to analyze campaign metrics and optimize performance
Comfortable working U.S.
-focused time zones (2:00 PM – 11:00 PM IST)
Good to Have
Experience in SaaS, AI, or tech products
Experience targeting SMBs in the U.S. or Canada
Familiarity with personalization tools and scraping tools
Understanding of sales funnels and pipeline metrics
Key Traits
Growth-first mindset
High ownership of numbers and results
Data-driven decision maker
Curious about testing and experimentation
Resilient and proactive
Strong written communication skills
Perks
Work directly with founders
High-growth AI + SaaS environment
Performance-based growth and rewards
Real ownership over outbound growth
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