Search Engine Optimization Analyst

SEO Analyst - Y-Axis
Work Mode:
Work from Office

Location:

Hyderabad

Education:

Any Degree (Marketing, Computer Science, or related field preferred)

Employment Type:

Permanent

Technical Skills
Core SEO:
On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Schema Markup, Core Web Vitals
Next-Gen SEO:
AIO (AI Optimization) - Optimizing for AI-powered search and AI content detection
AEO (Answer Engine Optimization) - Optimization for voice search, featured snippets, and direct answers
GEO (Generative Engine Optimization) - Optimization for AI-generated search results (Google SGE, Bing Chat, etc.)
SXO (Search Experience Optimization) - Holistic approach combining SEO with UX optimization
E-E-A-T Optimization - Experience, Expertise, Authoritativeness, and Trustworthiness signals
Platforms & CMS:
Word Press, Drupal, Headless CMS platforms
Analytics & Tracking:
Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio (Data Studio), Microsoft Clarity, Hotjar

Tools & Technologies
SEO Platforms: SEMRush, Ahrefs, Moz Pro, Screaming Frog, Google Keyword Planner, Surfer SEO
AI & Content Tools:
ChatGPT, Claude, Jasper, Clearscope, Market Muse, Frase
Technical SEO:
Page Speed Insights, GTmetrix, Lighthouse, Schema Markup Validator
Rank Tracking: SEMrush Position Tracking, Ahrefs Rank Tracker, Google Search Console Performance

Candidate Profile
1.
Demonstrate comprehensive understanding of traditional and AI-driven search engine algorithms, ranking factors, and the evolving search landscape
2.
Possess experience with international and multilingual SEO, managing websites across different regions with knowledge of hreflang implementation and geo-targeting
3.
Understand AI-generated search experiences and optimization strategies for platforms like Google SGE, Bing Chat, Perplexity, and other generative AI search engines
4.
Capable of optimizing content for voice search, featured snippets, People Also Ask sections, and zero-click searches
5.
Skilled in implementing structured data (Schema.org) to enhance search appearance and enable rich results
6.

Experience with Core Web Vitals optimization and understanding of how page experience signals impact rankings
7.
Strong analytical mindset with ability to interpret complex data sets and translate insights into actionable strategies

8.
Excellent written and verbal communication skills with ability to explain technical concepts to non-technical stakeholders
9.
Proven track record of improving organic visibility, traffic growth, and conversion rates through data-driven SEO strategies
10.
Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines
11.
Experience in creating high-quality backlink strategies focused on relevance and authority rather than quantity

Job Description
The SEO Analyst will be responsible for driving organic growth through comprehensive SEO strategies that encompass traditional search optimization and next-generation search experiences. This role requires staying at the forefront of SEO evolution, including AI-powered search, answer engines, and search experience optimization.

Key Responsibilities
Strategic SEO Management:
1.
Develop and execute comprehensive SEO strategies incorporating traditional SEO, AIO, AEO, GEO, and SXO principles to maximize organic visibility across all search touchpoints
2.
Optimize content and technical elements for AI-powered search engines and generative AI platforms (Google SGE, Bing Chat, Perplexity, etc.)
3.
Implement Answer Engine Optimization (AEO) strategies to capture featured snippets, knowledge panels, People Also Ask sections, and voice search results
4.
Enhance Search Experience Optimization (SXO) by aligning SEO efforts with user experience, page speed, mobile responsiveness, and engagement metrics
5.
Monitor and improve E-E-A-T signals through content strategy, author credentials, citations, and trust-building initiatives
Technical SEO & Performance:
6. Conduct comprehensive technical SEO audits identifying crawlability issues, indexation problems, site architecture flaws, and Core Web Vitals optimization opportunities
7.
Implement and maintain structured data markup (Schema.org) to enable rich results, increase SERP visibility, and improve AI understanding of content
8.
Diagnose and prioritize website performance issues including page speed, mobile usability, JavaScript rendering, and crawl efficiency
9.
Collaborate with development teams to ensure SEO best practices are integrated into website architecture, including proper implementation of hreflang, canonical tags, and XML sitemaps
10.
Monitor Core Web Vitals (LCP, FID, CLS) and work cross-functionally to achieve optimal page experience scores
Content & Keyword Strategy: 11. Conduct advanced keyword research analyzing search intent, semantic relationships, and topic clusters for traditional and AI-driven search
12.
Optimize content for natural language processing (NLP) and entity-based search, ensuring content answers user queries…