Digital Marketing Manager

Digital Marketing Manager (Hands-on Growth Resource)

Role

Summary:

A  hands-on digital marketing leader  who combines strategic thinking with executional depth. This role will own both paid and organic growth — building campaigns that acquire parents, therapists, and institutions while driving engagement and brand authority for Cognitive Botics.

Key Responsibilities:

• Own and manage  end-to-end marketing funnel  (awareness → lead → conversion → retention).

• Plan, execute, and optimize  digital ad campaigns  (Google, Meta, Linked In).

• Develop and implement  SEO, SEM, content, and email marketing  strategies.

• Build landing pages, nurture journeys, and performance dashboards.

• Drive community marketing —  parent groups, therapist forums, webinars .

• Collaborate with SDR & Sales teams for  lead scoring, nurturing, and MQL handoff .

• Work on  creative storytelling  for brand campaigns (videos, blogs, thought leadership).

• Manage small in-house team / freelancers for content, design, and automation.

Profile Requirements:

• 6–10 years of experience in  digital performance marketing  (preferably in EdTech, Health Tech in
SaaS set-up).

• Proven track record of  lead generation (CPL/CAC optimization) .

• Hands-on in tools like Google Ads, Meta Ads, Hub Spot, Word Press, Canva, and GA4.

• Analytical + creative mindset — can interpret data and craft narratives.

• Must be a  doer  — capable of designing creatives, writing copies, driving content marketing
strategies, and optimizing campaigns independently.

KPIs:

• Cost per Lead (CPL) and LTV/CAC ratio

• Lead-to-MQL and MQL-to-deal conversion rates

• Organic traffic growth (SEO performance)

• Campaign ROI and engagement metrics