Performance Marketing Manager

Job Title:

Performance Marketing Manager

Department:
Marketing & Communications

Location:

Hyderabad – Nanakramguda

Company:
Ridhira Group

Industry: Real Estate | Luxury Living | Hospitality | Wellness

Experience:

6–10 years (minimum 3–5 years in real estate digital marketing)

About Ridhira Group:

Ridhira Group is a diversified organization with a strong presence in real estate, wellness, and luxury lifestyle developments. With projects spanning premium residences, wellness retreats, and branded experiences, Ridhira focuses on delivering aspirational spaces that redefine modern living. The Group emphasizes innovation, sustainability, and digital excellence to engage a discerning clientele.

Role Overview :

The Performance Marketing Manager will lead all digital marketing and lead generation initiatives across Ridhira’s real estate projects, retreats, and lifestyle verticals. The role demands a results-oriented professional with expertise in ROI-driven digital campaigns, audience targeting, and conversion optimization. The candidate should have a deep understanding of real estate consumer behavior, especially in the premium and aspirational segments.

Key Responsibilities:

1. Strategic Planning & Execution

- Develop and implement integrated performance marketing strategies to drive qualified leads, brand visibility, and conversions for Ridhira’s projects.
- Create targeted campaigns based on audience personas — including HNIs, investors, NRI buyers, and corporate professionals.
- Manage digital budgets efficiently to ensure maximum ROI across platforms.
- Coordinate with leadership to align marketing goals with sales and brand strategy.

2. Campaign Management

- Plan, execute, and optimize campaigns on Google Ads, Meta Ads, Linked In, You Tube, and real estate portals (99acres, Magicbricks, ).
- Utilize retargeting and automation workflows to re-engage prospects and nurture leads.
- Oversee end-to-end funnel management, from lead generation to CRM integration and sales feedback loops.
- Collaborate with internal creative teams and external agencies for ad creative development, ensuring alignment with the Ridhira brand voice.

3. Analytics, Insights & Reporting

- Monitor campaign performance across all digital platforms using Google Analytics 4, Tag Manager, CRM dashboards, and BI tools.
- Track KPIs like CPL, CTR, CAC, ROAS, and lead-to-site-visit conversion to assess performance.
- Generate comprehensive reports with insights, trends, and actionable recommendations for management.
- Continuously optimize campaigns based on data analytics and consumer behavior insights.

4. Collaboration & Stakeholder Management

- Work closely with Sales, CRM, and Project Teams to ensure lead quality and marketing alignment.
- Coordinate with the Brand and Creative divisions to produce visually strong, high-conversion ad creatives.
- Partner with technology and digital vendors for analytics, automation, and media performance enhancement.
- Support the launch of new projects and campaigns with performance-based digital strategies.

5. Technology & Tools

- Expert in using:
- Google Ads, Meta Ads Manager, Linked In Campaign Manager
- Google Analytics 4, Tag Manager, Search Console
- Lead Squared / Hub Spot / Salesforce for lead and CRM tracking
- Excel / Power BI / Data Studio for analytics and reporting
- Familiarity with SEO, automation tools, and landing page optimization best practices.

Key Skills &

Competencies:

- Proven success in real estate digital lead generation and campaign management.
- Strong understanding of digital sales funnels and customer conversion pathways.
- Analytical mindset with ROI-focused decision-making.
- Excellent collaboration and communication skills.
- Ability to manage multiple campaigns and large ad budgets effectively.
- Up-to-date knowledge of digital marketing trends, AI tools, and automation.

Educational

Qualification:

- Bachelor’s or Master’s Degree in Marketing, Digital Media, or Business Administration.
- Certifications in Google Ads / Meta Blueprint / Analytics / Hub Spot preferred.

Key Performance Indicators (KPIs):

- Monthly qualified lead generation targets
- Lead-to-site-visit and site-visit-to-sale conversion ratios
- Cost per qualified lead (CPL)
- Digital ROI and ROAS metrics
- Brand visibility and digital engagement growth

Why Join Ridhira Group:

- Be part of a visionary organization redefining luxury living, hospitality, and wellness experiences.
- Opportunity to work across premium lifestyle and real estate projects.
- Dynamic and innovation-driven environment with growth-oriented culture.
- Exposure to cross-functional marketing initiatives across real estate, hospitality, and wellness domains.

#Performance Marketing #Digital Marketing #Real Estate Marketing  #Lead Generation #Luxury Living #Ridhira Group #Marketing Manager #Google Ads #Meta Ads #Marketing Jobs Hyderabad  #Lifestyle Marketing #Brand Growth

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