Manager, Healthy Living

Category/Area of Expertise: Marketing

Job Requisition: 478186

Address: USA-MD-Hyattsville-8301 Professional Place Ste
115

Store Code: GF - Nutritionists (5047904)

Who is Giant: Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware. Our vision goes beyond the aisles. We're a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.

Position Summary: The Manager of Healthy Living serves as the Subject Matter Expert (SME) for health and wellness across the organization, driving the development and execution of health-focused merchandising, marketing, and strategic initiatives. This role is instrumental in advancing Giant's healthy food sales goals, enhancing the customer experience, and supporting sustainable retailing objectives. This position is responsible for identifying opportunities to grow and monetize health-focused programs, advocating for and implementing nutrition and sustainability frameworks like Guiding Stars and How Good, and ensuring alignment with enterprise-wide strategies.

The Manager will also play a critical role in measuring the effectiveness of initiatives and communicating outcomes to leadership.

Grow Our People

• We care deeply about people, enjoy diversity and develop talent to get the best out of all of us

Obsess Over Customers

• We delight our customers with innovative products and experiences that support a healthier future for people and planet

Win Together

• We collaborate across boundaries to deliver on our strategy and purpose

Planning & Execution

• Manage Healthy Living's Handpicked shopper marketing program. Identify opportunities to scale existing program.
• Learn merchandising processes and procedures and make connections to Healthy Living, identifying opportunities for collaboration and growth.

Operational Excellence

• Work with Healthy Living Director to measure impact/ Return On Investment (ROI) of health-focused merch programs, ensuring proper KPIs, measurement, and reporting to Giant's leadership.
• Represent Healthy Living in at JBPs/BBPs and vendor meetings. Build collaborative relationships with CPGs and food industry stakeholders (i.e. FMI, CSPI, etc).
• Serve as Brand's SME and champion of Guiding Stars nutrition rating system and Impact Ratings powered by How Good.
• Serve as Healthy Living SME to help identify opportunities to support and surpass Giant's sustainable retailing goals for Healthy Food Sales.
• Serve as liaison between merchandising team and Healthy Living team. Offer product recommendations for all Healthy Living channels (podcast, classes, blog, etc).

Collaboration & Leadership

• Serve as Healthy Living SME to influence HL assortment and drive Healthy Food Sales.
• Work with Merchandising, District Centric Team, and Store Operations teams to ensure execution of Healthy Living-focused programs and plans.
• Partner with merchandising leadership to define best practices for health-focused merchandising programs to include supplier-partner programs while identifying incremental monetization opportunities.
• Collaborate with key internal departments including Community Relations, Pharmacy, Marketing, Sustainable Retailing, and Merchandising, and Store Operations teams to further our Healthy Living strategy.
• Serve as liaison between Private Brands teams and Healthy Living team.
• Serve as a spokesperson for Giant's Healthy Living programs at meetings and conferences.
• Represent Giant in various media outlets including television, radio, newspaper and social media. Represent Giant at company-sponsored events.
• In partnership with Marketing and Merchandising teams, serve as Healthy Living SME to grow Giant's in-store Healthy Living presence through strategy and marketing tactics.

• BS in Nutrition or related field, Registered Dietitian (RD)
• 1-2+ years' experience as retail dietitian preferred
• Knowledge of food trends, culinary trends, and consumer trends
• Ability to effectively work in a fast-paced environment with changing priorities, deadlines and workloads
• Ability to connect with a variety of internal and external stakeholders
• Ability to organize and summarize information clearly and concisely
• Ability to develop action plans and systems to facilitate and track findings and recommendations
• Strong oral and written communication skills
• Strong presentation skills
• MS Office knowledge including Excel and Power Point
• Ability to work well in teams
• Available to work evenings and weekends as needed
• Ability to travel throughout Giant's market area

Salary Range: $117,375 - $156,500

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited…