Senior Social Media Manager; m​/f​/d - Influencer Relations

#BEcomeMAXX

Are you a creative mind in influencer marketing, ready to help redefine the fitness and nutrition industry? With a strong sense for trends and meaningful partnerships, you’ll take our brand to the next level. You’ll create innovative campaigns together with content creators and turn reach into real engagement and excitement. From likes to lifestyle — let’s make an impact.

• A degree or equivalent qualification in Marketing, Communications, or a related field
• Proven professional experience in social media or online marketing for consumer brands, ideally within the fitness, lifestyle, or FMCG sector
• Demonstrated success in developing and executing influencer marketing strategies
• Experience in building, maintaining, and coordinating online communities and creator networks across multiple platforms
• Strong skills in analyzing market and trend data as well as monitoring and evaluating campaign performance
• Editorial experience and hands-on skills in creating Reels and video content, including video editing with tools such as Cap Cut
• In-depth knowledge of major social media platforms and paid social advertising, including Meta Ads and platform insights
• Confident user of MS Office applications
• Excellent communication and negotiation skills
• A structured, reliable, and independent way of working
• Openness to new challenges combined with a confident and professional demeanor
• High level of flexibility and strong creative expression
• Fluent German and English skills, both written and spoken

• Manage and continuously develop our social media channels — from community management and content creation to active interaction with our target audience
• Build and maintain strong, long-term relationships with content creators, including activity coordination, creative briefings for product launches, promotions, and discount codes, while ensuring authentic and on-brand messaging
• Continuously analyze, evaluate, and optimize social media activities based on clearly defined KPIs

• Develop and execute a holistic social media and influencer strategy to increase brand awareness, engagement, and revenue by leveraging trends and precisely reaching the right audience
• Identify, approach, and collaborate long-term with influencers who are a strong fit for our brand
• Continuously expand our creator network and strengthen our online presence
• Conceptualize, execute, and measure the performance of influencer campaigns — from storytelling formats to targeted product placements and data-driven performance campaigns
• Work closely with internal teams to create creative, impactful, and cohesive campaigns
• Design tailored campaigns and initiatives that resonate exactly where our community is most active