Admissions Counselor - Huntsville

Position: Admissions Counselor - Huntsville - No Experience Required
Come and join the Bearkat community!

Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.

SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.

Posting Information

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Requisition S Title Admissions Counselor - Huntsville FLSA status Exempt Hiring Salary

This position is a pay grade 06. Please see Pay Grade Table at: https://pa-hrsuit

Occupational Category Professional Department Admissions Recruitment Division Division of Enrollment Open Date 02/13/2026 Open Until Filled Yes Educational and Experience Requirement

Bachelor's degree in a related field. No experience required. Knowledge of Sam Houston State new student recruitment activities, admissions policies, and university procedures would be helpful. Additional experience may be considered in lieu of education.

Nature & Purpose of Position

Responsible for managing an assigned recruitment territory and guiding prospective students from inquiry through enrollment. Engages in outreach, relationship building, and data-informed recruitment strategies to attract and enroll students who align with the University's mission and goals. Supports institutional enrollment success through strategic communication, territory management, and collaborative engagement with internal and external partners.

Primary Responsibilities

Plans and executes transfer-focused recruitment travel, presentations, and outreach within assigned community college partnerships, regions, and feeder institutions. Serves as the primary point of contact for community college advisors, faculty, and administrators, building and sustaining relationships that support transfer enrollment growth. Engages prospective transfer students through community college visits, transfer fairs, classroom presentations, virtual engagement, and one-on-one appointments. Provides individualized guidance on degree options, credit transferability, admissions requirements, and enrollment steps.

Manages proactive and timely communication with prospective transfer students using the CRM, phone calls, text messaging, and email outreach. Coordinates and supports transfer-specific recruitment and yield events, including transfer days, advising workshops with the SAM Center, campus visit programs, and partnership programming with community colleges. Maintains accurate records of student interactions, advisor engagement, and event outcomes within the CRM. Analyzes transfer funnel data to track application, admission, and enrollment progress, adjusting strategies to improve outcomes.

Tracks KPIs and assists with reporting ROI and effectiveness of transfer recruitment initiatives. Builds collaborative relationships with internal campus partners including academic colleges, advising units, athletics, alumni relations, and enrollment services to support transfer student success and consistent messaging. Serves as lead for one or more specialized focus areas, which may include: community college advisor engagement; local student initiatives and community partnerships;

out-of-state or international recruitment;
Athletics or Alumni Relations collaboration; digital and social media communications; academic program outreach and pipeline development;
Specialized campus visit programs; etc.. Maintains professional knowledge of SHSU programs, scholarships, and admissions processes. Assists with admissions file review and application guidance when necessary. Performs other related duties as assigned.

Other Specifications

Requires excellent written and verbal communication skills, strong interpersonal skills, and the ability to work effectively with wide range of students, families, and partners. Ability to travel independently and work evenings and weekends as needed. Must possess organizational skills, the ability to work independently with minimal supervision, and the ability to manage time and responsibilities effectively to meet territory goals. Regular contact with prospective students,…