Market Development Manager

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Market Development Manager Apply locations Huntsville, Alabama time type Full time posted on Posted Yesterday job requisition  R-37811

Job Description

Position Summary

This position supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with Constellation Brands Beer Division’s (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off-premise sales.

Responsibilities

Account management

• Sell new and expanded distribution to off-premise accounts.
• Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.
• Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.
• Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals.
• Identify market specific business development opportunities.

Execution inspection

• Visit and review accounts for compliance with CBBD's retail execution standards.
• Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow-up is made and issue is resolved.

Sales Planning

• Serve as a high-level advisor to the area to Market Development Manager in all Off-Premise sales related planning.
• Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.
• Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.
• Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming in order to improve performance.
• Conduct surveys in conjunction with key CBBD promotional windows.

Pricing

• Review, evaluate, and suggest pricing programs in order to ensure CBBD's competitiveness in the market place.

Marketing & Promotions

• Organize and coordinate promotional activity in area of responsibility
• Utilize available marketing resources in order to maximize sales and achieve plan.

New Products/Packaging

• Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.
• Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals.
• Proactively identify challenges that new product introductions face in area of responsibility.

Performs additional duties and responsibilities as required.

Minimum Qualifications

• Bachelor’s degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing.
• No Retail Sales experience required, but two years’ professional experience with consumer-packaged goods (CPG) or beverage industries is preferred.
• Working knowledge of the promotional marketing process.
• Proven track record in building good relationships with customers as well as internal associates.
• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
• Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time

Preferred Qualifications

• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
• Demonstrated strong oral, written, and interpersonal communication skills.
• Demonstrated ability to achieve performance goals with a minimum of direction.
• Strong math skills with ability to understand…