Sales Development Representative; SDR​/Setter

Sales Development Representative

Salary: $42k Base Salary + Uncapped Commission (OTE $70k)

MAD Security is seeking a highly motivated Sales Development Representative (SDR/Setter) to be the first line of engagement with potential customers. This role focuses on qualifying leads, conducting outbound prospecting, and securing meetings for our Account Executive team - not closing deals. SDRs serve as the connection between Marketing and Sales, building a predictable pipeline and helping MAD Security scale.

We are building a leadership factory. Reps are expected to prove themselves, develop skills, and move fast in their careers. We promote only from within, so you must prove you can set before you can close. Once you excel, we develop you further. We believe in high standards, hard work, and helping others win.

• You are a top performing team member at your company
• You are extremely hard working
• You are looking for growth
• You have business acumen

• Conduct targeted outreach via phone and CRM automation to prospective clients
• Use our parallel dialer and CRM sequences to manage high‑volume activity efficiently and smartly
• Qualify inbound and outbound leads according to our ideal customer profile and criteria
• Set and schedule qualified meetings for Account Executives with contextual engagement notes
• Maintain accurate CRM records and follow‑up tasks, supporting pipeline health and forecasting
• Participate in ongoing skills development and coaching to refine your approach

• Meetings set per month
• Meetings attended by prospects
• Quality of leads qualified (internal feedback)
• Engagement conversion rates – not just raw activity numbers

• High work ethic (Monday‑Friday)
• Follow our proven sales process
• Train with your coach daily
• Dial 5+ hours per day
• Manage your pipeline and follow‑up properly
• Admin work for data collection
• Be a team player

• 12 sets per week
• 70% show rate
• 12 qualified opportunities per month

• 6+ months experience in an SDR/BDR role or general sales
• Self‑sufficient and able to properly manage one's own time
• Open to learning new sales processes
• Exceptional phone skills (this is a requirement)
• Excellent communication skills

• A professional, structured SDR program designed to develop career sales talent
• Clear performance metrics and feedback loops
• Ongoing coaching and learning opportunities
• A culture that values respect, collaboration, and results

Base salary $42k + uncapped commission (OTE $70k). Closers earn $150‑$200k+, top performing setters are eligible for promotion.

SDR → Account Executive → Senior Account Executive. High performers typically follow this path, supporting those who excel at lead generation and are eager to deepen their consultative sales skills.

EOE