Multimedia Sales Manager - Wsaz; Huntington

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAZ:

WSAZ, WQCW, METV, and  are a Gray-owned dominant NBC-affiliated media powerhouse serving the Tri-State (WV, Eastern KY, and Southeast Ohio) and the surrounding regions. WSAZ produces award-winning local news coverage, setting the standard for quality journalism in its market.

WSAZ News Channel 3, a dominant NBC affiliate in the Charleston-Huntington television market, has an immediate opening for an experienced Multimedia Sales Manager for their Huntington office.

Duties/Responsibilities include, but are not limited to:

• Work with the Sales Management Team to employ a servant leadership sales culture, where support, accountability, and winning drive our success.
• Recruit, hire, and train Digital and Business Development Focused Multimedia Executives
• Develop a steady stream of new business across our platforms
• Attend CNAs and Pitches regularly with Multimedia Executives
• Serve as the subject matter expert on all company solutions and systems, providing guidance and support to the sales team.

Key Responsibilities:

• Revenue & Budget Management
  
  · Own achievement of the station s local sales budgets (broadcast and digital), setting targets and tracking performance
  
  · Develop and execute integrated sales strategies that drive revenue across all channels
  
  · Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report results to senior leadership
  
  · Develop new revenue streams and approve/clear orders
• Team Leadership & Development
  
  · Recruit, train, and supervise local Media Executives
  
  · Lead sales training and coaching programs to elevate team performance across broadcast and digital platforms
  
  · Manage, mentor, and hold accountable all local Media Executives
  
  · Continuously recruit and build bench strength for team growth
  
  · Make sales calls alongside Media Executives to model best practices and support success
• Strategic Growth & Digital Expansion
  
  · Plan and lead the strategic growth and monetization of digital products and packages
  
  · Expand and diversify the station s internet advertising base through prospecting, partnerships, and new product development
  
  · Develop packages and sponsor ships to drive incremental revenue
• Client Relations & Account Management
  
  · Act as a client-facing resource for key accounts
  
  · Build relationships, present solutions, and ensure excellent service delivery across the department
  
  · Evaluate and resolve customer service concerns as needed
• Cross-Functional Collaboration
  
  · Assist the Director of Sales in managing inventory, research, personnel, and rates
  
  · Develop strategies with the Director of Sales for goal-setting expectations
  
  · Actively participate in weekly creative meetings to identify new business opportunities
  
  · Work collaboratively with other sales leaders
  
  · Remain current with market conditions and competitive landscape
• Additional Duties
  
  · Perform other job-related duties as requested

Required Qualifications:

Core Competencies

• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Keen ability to negotiate and close business
• Ability to quickly adapt to changing priorities…