Head of New Business Sales; SaaS | Fintech

About Applied Business Software, Inc.

The Mortgage Office is the leading fintech SaaS platform powering private and specialized lenders. Our software supports loan origination, servicing, and fund management, helping lenders operate with accuracy, efficiency, and confidence in a highly regulated space.

With 1,200+ lenders on the platform, proven ROI, and meaningful cost and time savings for our customers, The Mortgage Office has earned a reputation as a trusted, mission-critical partner in private lending. We’re profitable, growing, and operating in a niche where modern SaaS still has massive upside.

This is a build-and-lead role, not a “keep-the-lights-on” sales job.

You’ll step into a business with:

• A proven product
• An existing, experienced sales team
• Clear market demand with innovation
• And real runway to scale new business

We’re looking for a next-generation SaaS sales leader. Someone who is passionate about growth and excited about leading. A hustler who can sell, coach, build process, and grow a team, while still loving the thrill of closing deals.

If you want ownership, influence, and upside; this role gives you all three.

Lead & Scale New Business Sales

• Lead, coach, and develop a team of 3 existing SaaS sales reps
• Set clear goals, drive accountability, and elevate performance
• Recruit and hire additional reps as the team grows

Coach Responsibilities

• Actively participate in sales cycles: prospecting, demos, negotiations, and closing calls
• Model best-in-class SaaS sales behaviors
• Jump into complex or strategic deals when needed

Build a Scalable SaaS Sales Engine

• Refine and scale the sales process: pipeline stages, forecasting, CRM discipline, metrics
• Drive data-backed decisions using SaaS KPIs (pipeline velocity, conversion rates, deal size, rep productivity)
• Improve forecast accuracy and quota attainment

Go-To-Market & Growth

• Collaborate closely with Marketing, Product, Customer Success, and Leadership
• Refine messaging and positioning for different buyer personas
• Identify new markets, verticals, or partnerships to expand beyond core segments

Product & Storytelling

• Develop deep working knowledge of The Mortgage Office platform (origination, servicing, fund management)
• Deliver clear, compelling demos and explain complex workflows in plain English
• Help translate product value into outcomes lenders actually care about

• Proven SaaS sales success, ideally in fintech, prop tech, or complex B2B software
• Experience leading 3–6 sales reps in a new-business, outbound environment
• Strong hunter mentality with the ability to coach others to win
• Comfort operating as a player-coach—you still love to sell
• Solid understanding of SaaS metrics: ARR, CAC, LTV, churn, upsell
• Experience building & improving sales processes and frameworks
• Confident, clear communicator with a data-driven mindset
• Willingness to work onsite in Huntington Beach and lead from the front

This role is ideal for someone who’s been a top rep or early sales leader and is ready to own a team and build something meaningful.

• Competitive base salary + uncapped commission ($230K+ OTE Year One)
• 401(k) with company match
• Generous PTO
• Health benefits and standard coverage
• Ongoing training and leadership development
• Collaborative, high-ownership culture
• Company events, team outings, and a positive in-office environment
• A product that’s trusted, sticky, and genuinely impactful for customers
• Cross country travel & budget for client meetings and trade shows

We value:

• Accuracy – getting the numbers right
• Efficiency – building scalable systems
• Versatility – adapting to unique client needs
• Compliance-readiness – staying ahead in a regulated industry

We move fast, care about results, and want people who take pride in building—not just maintaining.