Director of Digital Marketing

Overview

The Director of Digital Marketing is a high-impact, multi-faceted role responsible for driving brand growth, engagement, and partner value across digital channels. This role blends creative storytelling, channel expertise, and data-driven decision making to deliver engaging, shareable, and on-brand content. The Director will lead digital strategy execution, oversee performance measurement, and cultivate meaningful interaction around the brand, key personalities, and partners.

Compensation: $115,000-$125,000 + bonus

Location: Huntersville, NC

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals
• Lead all digital marketing efforts across website, social media, email, content, and paid media
• Leverage data, analytics, and KPIs to evaluate performance, optimize campaigns, and guide strategic decisions
• Prepare and present channel, brand, and partner performance reports
• Own day-to-day use of Mar Tech tools (e.g., Mail Chimp, Google Analytics, Slate) and recommend enhancements to support scalability

• Lead the creation of compelling, on-brand campaigns for launches, events, and seasonal initiatives
• Oversee the social media content calendar and manage social channels during key event weekends
• Ensure brand consistency while evolving creative execution to align with cultural and industry trends
• Manage a rolling digital campaign calendar aligned with brand and partner initiatives

• Develop and execute integrated marketing strategies that support brand narrative and objectives
• Grow social media following, engagement, and overall brand awareness
• Identify and manage collaborations with influencers, platforms, and organizations to expand reach

• Serve as the primary digital point of contact for external partners
• Collaborate cross-functionally to align digital strategies with partner objectives
• Use data-driven insights to deliver measurable value to partners
• Own partner program strategy and manage agency relationships to achieve program goals

• Mentor and coach direct reports, fostering creativity, accountability, and professional growth
• Collaborate with agencies, internal teams, and leadership to ensure seamless execution
• Assist with presentations, including campaign analysis and PowerPoint development

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
• 6+ years of experience in digital marketing, social media, or communications
• 2+ years of management or leadership experience
• Strong expertise in digital and social media strategy execution
• Proven experience with analytics, ROI measurement, and performance reporting
• Strong project management, organizational, and attention-to-detail skills
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Comfortable working independently, under pressure, and to tight deadlines
• Flexible schedule, including weekends