Marketing Specialist III

Description

Who we are
ESPEC North America (ENA) is partner in environmental and accelerated reliability test chambers and solutions with a long history and deep expertise in making the world a better place through better quality, higher reliability products.

Mission
We continually aim to grow and evolve by building mutually responsive, innovative partnerships with our customers, vendors, and strategic allies, and creating opportunities for our team members. Our cornerstone is to be the most reliable and accessible supplier of testing solutions.

Exciting news! We're looking for a Marketing Specialist to join our Marketing Department.

Working

Schedule:

8:00AM-5:00PM Monday - Friday

• Independently executes assigned marketing programs that support sales growth and brand engagement under the guidance of the Marketing Manager.
• Develops and maintains high-quality marketing collateral programs to ensure materials are current and engaging.
• Manages multi-channel campaign calendars and coordinates content execution across email, web, and social.
• Develops campaign assets (copy, graphics) and publishes content aligned with approved messaging and branding.
• Develops sales and marketing literature.
• Maintains and replenishes marketing literature stock.
• Continuously Improves Promotional Programs and Items to advance the Company/Brand in the Marketplace.
• Executes CMS website updates; identifies issues and opportunities and recommends enhancements to the Marketing Manager.
• Tracks campaign performance and provides intermediate data analysis to identify trends and recommend optimization.
• Determines photography needs and coordinates appropriate photography sessions.
• Coordinates photography sessions and performs advanced photo editing for digital and print materials. Participates in product improvement and development programs in coordination with Engineering and Sales.
• Coordinates cross-functional efforts with Sales, Service, and Engineering to ensure alignment and accuracy in messaging and tools.
• Leads the development and optimization of website content, layout, functionality, and performance, leveraging internal and external resources to gain a competitive edge.
• Manages inventory of promotional items and maintains company store offerings. Develops and plans for future enhancements to the company store.
• Serves as a primary tactical contact for contractors and vendors executing marketing initiatives under the direction of the Marketing Manager.
• Develops key skills and experience through active participation in trade shows and sales meetings.
• Develops and maintains strong product knowledge to accurately support communications.
• Carries out sales event planning and coordination.
• Handles booth display upgrades and redesigns.
• Manages and maintains ISO and Quality Processes.
• Interfaces with third-party contract services that support marketing functions.
• Conducts market research, analyzes data, and prepares reports.
• Moderate travel is required.
• Regular physical attendance is required.
• Other Duties as assigned

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability that may be necessary for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in sales, marketing, communications, general business or technical is required.

• Minimum of 7 years of sales or marketing experience in a B2B or manufacturing environment is required.
• High-level computer skills required including the use of Microsoft Office (Word, Excel- pivot tables, PowerPoint, email).
• Proficient in CMS platforms (Expression Engine preferred), ERP and CRM systems (Net Suite preferred), and digital publishing tools (Hubspot, Hootsuite, or equivalent). Experience should include database manipulation (ad hoc reporting, custom formulas), and website development (including HTML).
• Strong written communication and content creation skills required.
• Demonstrated ability to analyze performance data and translate insights into recommendations.
• Experience coordinating with external vendors or contractors.
• Advanced design and photo editing skills. Intermediate video editing skills.
• Demonstrated ability to manage multiple priorities and deadlines.
• General knowledge of ESPEC products preferred.

• Content Creation: Writes, edits, and proofs compelling marketing content for campaigns, events, and digital platforms.
• Program Coordination: Manages day-to-day execution of marketing programs independently and updates stakeholders proactively.
• Digital Execution: Executes CMS updates, email campaigns, and social publishing accurately and efficiently.
• Analytics & Reporting: Tracks performance metrics, identifies trends, and provides optimization recommendations to the Marketing Manager.
• Brand Application: Ensures…