Creative Director

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Director of Creative is a hands-on, player-coach leader responsible for building and operating a high-performance, performance-driven creative function. This role leads, mentors, and develops the internal creative team while actively reviewing and supporting execution to ensure speed, quality, and accountability.

Partnering closely with Brand Marketing, Product Marketing, and Channel Leads, the Director of Creative aligns storytelling with lead generation and business performance objectives. This leader will establish agile workflows, champion data-driven creative development, and deliver high-velocity assets across paid and owned channels to drive measurable growth.

Essential Duties and Responsibilities:

Creative Strategy & Execution

• Oversee the production and rapid iteration of high-impact assets across paid social (including Meta), CTV, You Tube, and direct mail.
• Review and approve high-priority creative to ensure alignment with performance KPIs and premium brand standards.
• Partner with channel leads to translate performance data into actionable creative hypotheses and testing roadmaps.
• Ensure all direct-response creative balances brand integrity with conversion performance.

Team Leadership & Development

• Lead, mentor, and develop a high-performing creative team.
• Establish clear quality standards, accountability expectations, and collaboration norms.
• Assign projects based on team strengths, workload capacity, and business priorities to maintain balanced output and high-quality deliverables.

Creative Operations & Agile Workflow

• Partner with the Head of Brand Marketing to build and scale a best-in-class performance creative engine.
• Implement Agile marketing best practices (sprints, rapid test-and-learn cycles, iterative loops).
• Collaborate closely with production teams to ensure creative concepts are technically feasible, scalable, and delivered on schedule.
• Work with Project Managers and senior stakeholders to prioritize high-value initiatives aligned to evolving business needs.

Cross-Functional Partnership

• Align creative storytelling with product marketing and channel strategies to support lead generation.
• Ensure performance insights are embedded into creative development cycles.
• Manage relationships with external agencies while strengthening internal creative capabilities.

Experience and Minimum Qualifications:

• Bachelor’s degree required.
• 10+ years of experience in creative leadership roles within performance marketing or high-growth environments.
• Proven track record of building or scaling creative teams and defining workflows.
• Deep understanding of Agile marketing methodologies.
• Expert-level proficiency in Adobe Creative Suite.
• Strong knowledge of conversion-led design, short-form video, and digital performance ecosystems.
• Proficiency in Microsoft Office Suite.
• Legally authorized to work in the country of employment without sponsorship.

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in Home Services or Lead…