Creative Director

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

The Director of Creative is a hands-on, player-coach leader responsible for building and operating a high-performance, performance-driven creative function. This role leads, mentors, and develops the internal creative team while actively reviewing and supporting execution to ensure speed, quality, and accountability.

• Oversee the production and rapid iteration of high-impact assets across paid social (including Meta), CTV, You Tube, and direct mail.
• Review and approve high-priority creative to ensure alignment with performance KPIs and premium brand standards.
• Partner with channel leads to translate performance data into actionable creative hypotheses and testing roadmaps.
• Ensure all direct-response creative balances brand integrity with conversion performance.
• Lead, mentor, and develop a high-performing creative team.
• Establish clear quality standards, accountability expectations, and collaboration norms.
• Assign projects based on team strengths, workload capacity, and business priorities to maintain balanced output and high-quality deliverables.
• Creative Operations & Agile Workflow
• Partner with the Head of Brand Marketing to build and scale a best-in-class performance creative engine.
• Implement Agile marketing best practices (sprints, rapid test-and-learn cycles, iterative loops).
• Collaborate closely with production teams to ensure creative concepts are technically feasible, scalable, and delivered on schedule.
• Work with Project Managers and senior stakeholders to prioritize high-value initiatives aligned to evolving business needs.
• Cross-Functional Partnership
• Align creative storytelling with product marketing and channel strategies to support lead generation.
• Ensure performance insights are embedded into creative development cycles.
• Manage relationships with external agencies while strengthening internal creative capabilities.

• 10+ years of experience in creative leadership roles within performance marketing or high-growth environments.
• Proven track record of building or scaling creative teams and defining workflows.
• Deep understanding of Agile marketing methodologies.
• Expert-level proficiency in Adobe Creative Suite.
• Strong knowledge of conversion-led design, short-form video, and digital performance ecosystems.
• Proficiency in Microsoft Office Suite.
• Legally authorized to work in the country of employment without sponsorship.

• Experience in Home Services or Lead Generation industries.
• Experience leading TV production (DRTV, linear, and CTV) from concept through post-production.
• Experience managing external agencies while building internal creative capabilities.
• Portfolio demonstrating high-velocity creative testing and measurable ROI.
• Ability to effectively balance brand-building with direct-response performance objectives.

• Travel Requirements: 25% Travel
• Overtime/Additional Hours Requirements:
  Additional and non-standard hours may be required (exempt).
• Physical Requirements:
  
  Standing Occasionally (11-33%), Walking Occasionally (11-33%).

Industry-leading compensation package, competitive medical, dental, and vision benefits after 60 days, retirement savings plan with company match, paid parental leave and generous paid time off programs, on-campus fitness programs and meal delivery services, comprehensive health, wellbeing, financial wellness, and childcare benefits, opportunities for growth and advancement.

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.