Senior Marketing Analyst

Forward Role Recruitment provided pay range

This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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Senior Marketing Analyst

Huddersfield - Hybrid

Up to £70,000

A fast-growing, customer-focused organisation is seeking a Senior Marketing Analyst to join their data team. This is a high-impact role, working closely with Marketing, Customer, and Product teams to turn data into actionable insights, optimise campaigns, and drive business growth.

You will be working with messy, unstructured data - it is essential that you have experience in and enjoy the challenge of working in this type of environment!

You’ll be responsible for understanding customer behaviour across web and mobile platforms, analysing performance, and shaping personalised experiences that increase engagement and retention. The role offers autonomy, exposure to a wide range of marketing disciplines, and the opportunity to make real commercial impact.

• Analyse customer behaviour and marketing performance to uncover insights that influence strategy.
• Design and maintain dashboards and reports using tools.
• Lead test-and-learn initiatives, including A/B and multivariate testing and pre/post campaign and test analysis
• Collaborate with cross-functional teams to define KPIs, track results, and identify areas for optimisation.
• Support forecasting and budgeting with data-driven recommendations.
• Work with analytics and tracking platforms to maintain accurate, actionable data.

• Experience in a Data Analyst role with a marketing, growth, customer and/or subscription focus.
• Experience working with very messy data sets and immature data environments - with the goal to develop data processes, functions and usability moving forward.
• Strong SQL skills, able to explore, transform, and validate complex datasets independently.
• Experience with GA4 is ideal, but not essential.
• Understanding of A/B, multivariate testing is ideal, but not essential.
• Confident creating dashboards and visualisations in Power
  
  BI, Tableau, or Looker.
• Advanced Excel skills, including formulas, pivot tables, and data validation.
• Ability to communicate insights clearly and influence stakeholders across teams.

• Work in a collaborative, supportive, and approachable team environment.
• Make a real impact on customer experience and business growth.
• Enjoy hybrid working flexibility with a mix of office and remote days.
• Take ownership of data-driven projects with scope for creativity and innovation.

• Associate

• Full-time

• Analyst and Marketing

• Retail and Hospitality