Director of Group Sales; Hotel

About Sentral

Sentral is a network of communities redefining the way people live. Sentral’s mission is to be the leading residential hospitality operator through superior performance, enhanced experience, and a network of connected communities. We take the convenience, connection, and comfort of home to new heights-we call it Home+. Our one-of-a-kind communities offer unrivaled locations, innovative tech-enabled services, and premium amenities to enhance everyday life.

Sentral lets you live life on your own terms in the heart of the world's best cities:
Atlanta, Austin, Chicago, Denver, Los Angeles, Miami, Nashville, Oakland, Philadelphia, Pittsburgh, Portland, San Francisco, San Jose, Santa Monica, Scottsdale, and Seattle, with more coming soon.

Our core values reflect our commitment to our employees, as we are service first in our actions, value thinking like an owner, and continuously strive to make one another better. We strongly believe in continuous personal improvement, career growth and diversity in our workforce. With ongoing learning & development offerings, leadership coaching and mentorship programs, we foster an empowered environment rooted in empathy and growth.

Our team members are curious explorers who never stop learning and who strive for great outcomes.

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At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a can-do attitude, a growth mindset, and an entrepreneurial drive. Successful candidates will be proactive, solution-oriented, and have strong ownership of their work. The Director of Group Sales is responsible for leading group sales efforts, overseeing the management and growth of client relationships within the assigned market segments.

This role plays a critical part in achieving both team and individual revenue goals through a strategic combination of account management, new business development, and industry networking. The ideal candidate will consistently deliver a professional and engaging experience that strengthens the long-term success of the company’s relationships with guests, team members, and stakeholders.

This is a hybrid positions to support group sales at our new high-rise community in Houston, Texas. This position will work on site 40% of the time and be remote for the remaining 60% with some travel required.

• Proactively solicit new accounts to meet or exceed revenue goals through prospecting, outbound calls, site visits, and written communications.
• Demonstrate a proven track record of driving group sales revenue through strategic partnerships and securing new business.
• Enhance hotel visibility by participating in industry-related events, trade shows, and sales blitzes.
• Leverage your active network of group market contacts to develop and grow the business.
• Manage the full sales cycle—from prospecting to closing—crafting customized proposals and conducting impactful presentations.
• Clearly communicate the company’s value proposition aligned to client needs.
• Consistently achieve or surpass monthly, quarterly, and annual revenue targets and profit margins.

• Develop, strengthen, and expand relationships with existing clients to drive retention and growth.
• Identify and pursue upselling or cross-selling opportunities aligned with account goals.
• Conduct regular business reviews, tailored to each client’s needs and goals.
• Showcase value to different stakeholders based on their function and interests.
• Stay informed of competitive positioning and effectively differentiate our offerings.
• Respond promptly to leads from Global Sales offices, DMOs, and other sources.
• Cultivate strong on-site client experiences during events or group stays.

• Deliver exceptional customer service, responding to inquiries and requests promptly and professionally.
• Maintain accurate and updated client records and sales documentation.
• Demonstrate professionalism in resolving client concerns and mitigating escalations.

• Represent the brand as a true…