Marketing and Communications Manager

About Avenue
360 Health and Wellness

Avenue 360 is a FQHC that strives to provide high quality and caring service to promote healthy people and communities. Our 360‑degree approach addresses medical needs and social and environmental challenges, like housing. Our compassionate care extends to those with and without insurance. We believe income must not determine the level of access to quality health care.

Providing comprehensive, high quality, and caring service is the core of what we do, whether medical, hospice care, engaging adult activities, and supportive housing programs. We strive to address the many social determinants of healthy living in Greater Houston.

We take PRIDE in our work. We have a positive ATTITUDE. We are CURIOUS. We are COMMITTED. We are CARING and CUSTOMER‑SERVICE oriented. We are a TEAM. We LEARN, GROW, and INNOVATE.

The Marketing and Communications Manager leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service‑line–focused campaigns align patient growth, community engagement, and philanthropic investment.

This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.

This position is directly accountable for the following key areas:

Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service.

Translate service‑line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences.

Ensure alignment between patient‑facing outreach and donor‑facing narratives to reinforce mission, impact, and continuity of care.

Partner with the EVP of Advancement and Director of Advancement, Development to align service‑line marketing, donor engagement, and funding priorities.

Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics.

Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications.

Manage website content related to services, patient access points, giving, and impact.

Optimize digital pathways and journeys for patients and donors across key touchpoints.

Collaborate with vendors to support SEO, testing, and conversion optimization.

Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications.

Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities.

Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of Service.

Share insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design.

Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach.

Ensure a consistent experience across patient, donor, and community touchpoints.

• Bachelor’s degree required;
  Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field).
• Minimum 5–7 years of experience in marketing, communications, or advancement communications.
• Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or…