Email Specialist

Job Description

The Email Marketing Specialist will assist in executing email and SMS marketing campaigns end-to-end to maximize engagement opportunities for Lakewood and Joel Osteen Ministries. This role focuses on campaign execution, list management, segmentation and performance analysis.

Email Marketing Specialist
Marketing Department
Non-Exempt

This position reports directly to the Manager of Email Marketing.

• Build, schedule, and deploy email and SMS campaigns for Lakewood Church and Joel Osteen Ministries brands
• Manage audience segmentation to ensure messages reach the right audiences at the right time
• Monitor and analyze key performance metrics, including open rates, click-through rates, conversions, and deliverability; provide actionable insights to optimize future campaigns
• Coordinate email-related tasks, marketing plans, and scheduling to support campaign execution and timelines
• Provide feedback on campaign performance and user engagement to improve content, imagery, and journey design
• Manage the contact database, ensuring accuracy, hygiene, and proper list maintenance
• Support the email team by creating and maintaining targeted audience segments
• Ensure all email and SMS communications adhere to industry best practices and align with Lakewood Church and Joel Osteen Ministries brand standards
• Collaborate with creative teams to ensure templates, graphics, and messaging align with ministry objectives and visual identity
• Contribute to strategic discussions around audience growth, engagement tactics, and campaign optimization
• Assist with journey optimization efforts, including wire framing, ideation, creative concepts, and testing
• Perform other related duties as assigned

As an Employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the Hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

• Regular attendance at Church services and classes
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church
• Serving our community through local outreaches from time to time when needed by the Church

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Hands‑on experience building, scheduling, and deploying email and SMS campaigns
• Experience managing audience segmentation, list hygiene, and contact database accuracy
• Strong understanding of email and SMS performance metrics, including open rates, click-through rates, conversions, and deliverability
• Ability to analyze campaign performance and translate data into actionable optimization recommendations
• Experience supporting journey optimization and campaign iteration
• Familiarity with email marketing platforms such as Emarsys preferred
• Working knowledge of email development best practices, including templates, responsive design, and basic HTML/CSS
• Understanding of email and SMS industry best practices, compliance, and deliverability standards
• Strong organizational and time management skills with the ability to manage multiple campaigns and deadlines
• Excellent communication and collaboration skills, with the ability to work cross‑functionally with creative and marketing teams

• BA/BS degree preferred
• Minimum of 3 years experience as an email coordinator, producer, strategist, or equivalent preferred